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Brooks Sports brings One-Stop shopping model to fulfill online orders

Jun '05
Leading footwear designer & marketer company Brooks Sports Inc launches online shopping functionality to make its performance running product available for purchase anytime, anywhere on brooksrunning.com. Unique to the industry, the new online service allows performance running stores to fulfill Brooks' online orders locally, maintaining the customer-retailer relationship.

Brooksrunning.com's unique service provides convenience for customers; drives sales to local retailers.

"Brooks' new online shopping functionality is an exciting way to provide best-of-class service to our customers and retailers," said Jim Weber, president and CEO for Brooks Sports, Inc. "It gives customers what they want, when they want it - all while strengthening relationships with performance running retailers who represent the center of the running community where they operate."

Brooks' new online shopping service gives customers nationwide a one-stop Brooks shopping solution by offering a convenient way to learn about and buy Brooks' technical running gear 24 hours a day, seven days a week. Customers who shop on brooksrunning.com will enjoy a high level of service that starts within Brooks' site and extends to the local running stores in their area. The new online shopping service benefits specialty running retailers by generating additional Brooks sales beyond their traditional storefront.

"For the first time in the running industry, retailers will now enjoy a direct, tangible benefit from a brand's online sales model and integrated corporate marketing efforts," continued Weber. "At no extra cost to participating retailers, Brooks will generate additional sales for our retail partners, and give them new customers they can cultivate for long-term service."

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