Brooks Sports brings One-Stop shopping model to fulfill online orders

10 Jun '05

4 min read

Brooks' new online shopping model delivers a seamless e-commerce solution benefiting all involved:

- Customers browse, learn about and order Brooks products online without ever leaving brooksrunning.com.

- Participating retailers are notified daily of brooksrunning.com orders placed by customers located within a 250-mile radius of their store.

- Retailers have the opportunity, if they have the requested product in stock, to fulfill each order, make a sale and gain a new customer.

- Through brooksrunning.com sales and inventory reports, retailers are capable of tracking individual product orders and sales trends in their area, allowing them to better match customer interests and more efficiently plan their own retail inventories.

"They're very excited about Brooks' unique approach to online commerce --one that amazingly supports rather than competes with its retail partners," said Paul Carrozza, CEO of specialty running store RunTex in Austin, Texas. "Along with increased sales and an expanded customer base, Brooks' online shopping reports will help us better assess inventory, streamline forecasting
and understand customer interests in our area."

To fulfill its unique e-commerce needs, Brooks selected FirePoppy Inc.'s Shopatron network solution. The Shopatron solution benefits manufacturers, retailers and customers in specialty consumer product industries by making it easier for customers to buy products from terests in our area."

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