Brooks Sports brings One-Stop shopping model to fulfill online orders

10 Jun '05

4 min read

To fulfill its unique e-commerce needs, Brooks selected FirePoppy Inc.'s Shopatron network solution. The Shopatron solution benefits manufacturers, retailers and customers in specialty consumer product industries by making it easier for customers to buy products from manufacturers while ensuring stocking retailers can participate by fulfilling orders.

"Our retailers have shown great loyalty to the Brooks brand, and we look forward to showing them our loyalty by offering an e-commerce solution that keeps them at the epicenter of the running community," said Parker Karnan, vice president of apparel sales for Brooks Sports, Inc. "It's another step in our relentless pursuit to provide top-notch service to these valued partners."

Brooks has long been recognized by the running industry for best-in-class service. Sports Marketing Surveys USA, in its Retail Sales Survey for Spring 2005, recently revealed that specialty running retailers again rank Brooks No. 1 for in-house customer service support, product delivery and sales rep support. Brooks also leads the pack in the survey's Dealer Confidence Index, which measures retailers' overall impressions of each brand.

Brooks' new online shopping functionality is the company's latest enhancement to its runner's resource Web site, brooksrunning.com. On the site, customers can also access helpful tools -- such as "Shoe Finder," "Footwear Technology" and "Injury Prevention" -- to learn about proper shoe rn about proper shoe fitting, gear technologies and other issues pertinent to a runner's lifestyle.

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