American Express celebrates Diane Von iconic wrap dress

05 Feb '14

2 min read

American Express announced a yearlong relationship with fashion designer Diane von Furstenberg to celebrate the 40th anniversary of her iconic wrap dress. The collaboration is designed to deliver exclusive experiences and memorable moments for American Express Card Members and fashion fans across the country from two industry forces dedicated to providing fashion consumers with digital innovation and unique shopping opportunities.

“American Express and Diane von Furstenberg have a long history of collaboration and mutual admiration”

The companies kick off their relationship at New York Fashion Week on Sunday, February 9th at 5PM EST when American Express UNSTAGED Fashion with DVF brings fans the digital front row view of von Furstenberg’s Fall 2014 collection, live streamed on AmexUnstaged.com and DVF.com.

Combining fashion and music, the exclusive event is set to a live musical performance by St. Vincent, who will debut songs from her highly-anticipated new self-titled album, due out on February 25th on Loma Vista.

American Express UNSTAGED was launched in partnership with Vevo, the world’s leading all-premium music video and entertainment platform, and YouTube in 2010, creating digital live streamed experiences that blur the lines between in person and at home.

“American Express and Diane von Furstenberg have a long history of collaboration and mutual admiration,” said John Hayes, chief marketing officer, American Express. “We are thrilled to partner, once again, to celebrate the journey of Diane’s iconic wrap dress. Diane is a true visionary, and we could not think of a better way to begin this relationship than by welcoming her into our American Express UNSTAGED family and sharing her designs with fans everywhere.”

“I am so excited to work with American Express and St. Vincent to create a wonderful experience for fashion and music lovers alike,” said Diane von Furstenberg. “It is a truly special way to celebrate the dress that started it all!”

About Diane von Furstenberg

A global luxury lifestyle brand and one of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry. The company also offers luggage, eyewear, and home furnishings.

American Express

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