India : Ensemble unveils Manish Malhotra shop-in-shop at Mumbai

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Ensemble unveils Manish Malhotra shop-in-shop at Mumbai

06
Feb '14

To celebrate many years of association, Ensemble, India’s premier multi-designer store is pleased to announce an exclusive shop-in-shop for acclaimed designer Manish Malhotra.

The unique shop-in-shop will be a one-of-kind concept for Manish Malhotra at Ensemble’s flagship store at Lion’s Gate, Mumbai.

As part of the new collaboration, a large exclusive space within the store will be earmarked solely for Manish Malhotra’s designs. This will be the largest collection by Manish at a multi-designer store in India.

This innovative concept of a luxurious shop-in-shop reflects the store’s support to one of its key designers, and to the Ensemble customers who love his designs. Manish’s shop-inshop at Ensemble will provide him with a new avenue to service his clientele in south

Mumbai, while also enabling the growth of the brand.

Ensemble aims for it to be a place where his aesthetic and that of his work is brought to life. A special made-to-order service will be available for clients on Manish Malhotra’s collection at Ensemble.

Speaking on the collaboration, Tina Tahiliani, Executive Director of Ensemble says, “The relationship between Ensemble and Manish Malhotra goes way back. We wish to grow our partnership and support his brand expansion while re-inventing the shopping experience at Ensemble for our clientele.”

Ensemble has curated around 100 pieces from the latest collection of Manish Malhotra for his exclusive and unique shop-in-shop at Ensemble, Lion’s Gate. The collection features a wide range of bridal, diffusion and occasion wear. On the racks are a mix of saris, lehengas, long jacket kurtas, colour-blocked tunics with his signature Kashmiri embroidery,and shararas.

Speaking on this special collaboration with Ensemble, Manish Malhotra says, “Ensemble has a 26 year old heritage and has always been a special store. We started our label 8 years ago with Ensemble, and to take this association further we decided to launch a shop-in-shop at Ensemble. This will help us reach out to a larger customer base.”

Ensemble

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