DHL & IMG Fashion launch “DHL Exported” program

06 Feb '14

3 min read

DHL, the world’s leading logistics provider, along with IMG Fashion, announced the launch of a new program that helps locally-established fashion businesses further expand their enterprises globally.

The program, called “DHL Exported,” launched to help designers who are already successful in their local market gain momentum internationally – to further their global footprint via the world’s most powerful fashion week platforms.

Designers from around the world will submit an application package and select a foreign event of their choice: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. A committee of regional experts in each of these markets will review applicants and decide which designer would benefit the most and demonstrates the most promise.

DHL will sponsor a chosen designer for two consecutive seasons at each of the four Fashion Weeks. Designers will receive a guaranteed spot on the schedule along with a funded and produced runway show.

DHL will also underwrite all logistics costs of producing the collection including international shipping and exporting of hard goods as well as exporting the collection to New York, London, Milan or Tokyo for the designers’ runway debut.

IMG Fashion will open up the application process from February 17th through April 2nd at www.DHLExported.com. Finalists will be chosen in April for committee review and winners will be announced at exclusive press events in New York, London, Milan and Tokyo in May.

“DHL Exported will assist in breaking down international barriers for fashion’s brightest talent,” said Christine Nashick, vice president of marketing. “Our unsurpassed commitment to supporting the needs of fashion professionals will foster the designers’ brands in new markets by enabling them to debut their collection on the runway in New York, London, Milan or Tokyo.”

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