Pure London returns to London Olympia on Feb 9

08 Feb '14

4 min read

After a successful first attendance at the show last season, the organisations have returned and brought with them a host of sought-after Italian brands that will be exhibiting at the show, such as Bencivenga, Duecci, Farenella, Buglione, Bonino Napoli, and many more. The drinks reception will also be offering competition prizes to lucky attendees, including one of two amazing holidays to Naples and a variety of gifts donated by the Neapolitan companies who are showcasing at Pure London.

Later that evening, UKTI and Pure London will be hosting drinks at the Womenswear Catwalk in the Grand Hall from 6pm. The complimentary drinks will provide an accompaniment to an exclusive catwalk viewing that will present pieces from the UKTI New Brits, a selection of up-and-coming British designers. The catwalk will start at 6:30pm, followed by networking opportunities that will continue until 7:30pm. This is an RSVP only event.

Pure London’s packed seminar programme will provide buyers from all areas of the retail market, including prospective retailers, with everything they need to know about the season ahead.

Content includes a guide to digital marketing and social media; effective visual merchandising and enhancing the customer experience; financial advice on stock control; and tips to increase sales and revenue. The seminars will include panel discussions and interactive Q&A sessions, allowing visitors to get the most out of the expertise at hand.

Deryane Tadd, owner of award-winning independent boutique The Dressing Room, will share her first-hand advice on how to run a successful indie business. The session will be take place from 3-3:50pm on Monday 9th and held as a conversation with fashion writer and TV presenter, Antonia O’Brien.

On Tuesday 10th, at 2:35pm, Kamil Tavas will share his expertise from working at Google to discuss the potential gains of having an online presence, and how Google and YouTube can be used effectively to increase public awareness and sales.

Following this on the Womenswear Catwalk, Colin Temple, managing director at Schuh, will discuss how technology – both online and offline – can be used to help the customer journey, including customer service, sales and stock information. This session will run from 3:20-3:50pm.

Pure London

More Pure London News... More Fashion News - United Kingdom...