Home / Knowledge / News / Fashion / AND unveils citrus & calming linen apparel range
AND unveils citrus & calming linen apparel range
Feb '14
On the onset of summer, AND gives a fresh pop of citrus and calming linen for one's wardrobes. Bid shocking neons goodbye as soothing lime greens, whites, beige and natural summer friendly shades will dominate the season with AND’s “Something Citrus” & “Urban Ecru” collection keeping it minimalistic with simple elegant pieces in breathable fabrics like cotton, chiffon and summers favourite- LINEN!
Citrus hues are a definite must-have this season as these happy colours add a bit of fun to any outfit and work well to balance the summer heat. The “Something Citrus” collection by AND boasts stylish outlines in fresh hues of solid lime and white.
Tunics, long maxi dresses, skirts, jackets, crop tops, short playsuits, short denims, solid trousers make up this uber feminine collection. 
Another must-have this summer is the cool and calm feel of soft linen. The “Urban Ecru” collection by AND exudes chic elegance and embraces natural linen with lime hues in stylish crop jackets, jackets with embroidery details, front pleated trousers, office ready shirt dresses and tops to team with palazzos/denims. 
The natural feel of linen is sure to bring comfort in the summer heat, wear these for a day at work and with simple accessorizing transition easily to a night bout town!
About AND
Launched in 1999, AND was established as the first Indian high fashion western wear brand for women and today is one of India’s most preferred high fashion brands in the western wear category. The brand offers comfortable yet stylish clothes for today’s fashion conscious women and men. AND woman is stylish and confident, speaks her mind and wears her attitude on her sleeve. She represents the new age multi-tasking woman who seeks versatility in her everyday fashion choices. 


Must ReadView All

Pic: Shutterstock

Fashion | On 4th Dec 2020

Textile waste can be next fashion raw material: GlobalData

The pandemic has raised the demand for more responsible products and...

Pic: Frankfurt Fashion Week

Press Release | On 4th Dec 2020

Frankfurt Fashion Week positioned with sustainable agenda

The organisers of Frankfurt Fashion Week have announced that they are ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Cooperate and collaborate for greater good

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

Nick Isles,

Nick Isles

The Condé Nast College of Fashion &amp; Design or CNC as it is known as,...

Christiane Thies,

Christiane Thies

Founded in 1892, Thies has concentrated on the fabrication of high-quality ...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search