Exhibitors from countries such as Italy, Spain, Germany, Turkey, Poland, Greece and the UK will supplement the Russian contingent and enhance the segment.
A new product presentation called ‘Bedtime Stories’ will be located right at the heart of the exhibitor area. Five times a day, a classy bedroom scene serves as the backdrop as a number of specifically selected brands present their latest collections.
They do so in true-to-live situations – at the vanity, on the sofa or while showing off new lingerie purchases to friends. ‘Bedtime Stories’ is supported by the Russian ‘Lingerie’ magazine, which is also involved in the Grand Defilé Show on day 1 of the trade fair. As before, the Body&Beach Show will take place daily at 3 pm, at the new showcase in Hall 7.2.
“With a steady stream of innovations, such as 'Bedtime Stories,' we aim to turn this segment into a long-term success for the trade fair and to measurably increase this success from one season to the next,” says CPM Project Director Christian Kasch.
Brands such as Triumph, Zimmerli, von Follies by Dita von Teese, Creation Susa, Ulla Dessous, Cottonreal, Ballerina, Punto Blanco, Massana, Promise, Jaycris, Parah, Christies, Cosabella and Pierre Mantoux have already registered.
This year’s Igedo Company Newcomer Programme will once again be organised in cooperation with Lingerie magazine. Kimy’s Sweeties, Marina Dorofeeva, Julianna, Nightdreams Fashion and Lea Lingerie have registered. The newcomers will be attending a trade fair for the first time, taking advantage of the opportunity to establish important contacts at their own stand in Hall 2.4. The German Pavilion will also be located there.
Taking place for the second time, the Bestseller Forum is the sophisticated venue where the Italian publishing house Intima Group will present bestselling products from Body&Beach exhibitors. The Body&Beach Get-Together, a tradition by now, will take place again at the Intima Lounge in Hall 2.5 at 6 pm on Wednesday, 26 February 2014.
The Igedo Company
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