Interviews
Giles Deacon shows washable fashion dresses at LFW
18 Feb '14
3 min read
Samir added: “Today is just one step in our journey to show consumers and the fashion and fabric industry what we can do.
Our unique approach to understanding how to care for clothes is informed by P&G's 3-Step Fibre Science approach; to Clean, Protect and Enhance clothes in the washing process, enabling people to care for and unleash the beauty of their clothes.
Individual brands in the P&G Fabric Care portfolio are proving that laundry formulation is more than just stain removal. New Ariel 3in1 Pods / Power Capsules help clean, protect and enhance fabrics at a fibre level to leave clothes impeccably clean and looking like new for longer.
Whilst Lenor, P&G's leading fabric enhancer, has a new formulation and breakthrough Fibre Science technology which can actually help protect against fabric damage, prolonging that “like-new look and feel” of your clothes.”
P&G
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