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WGSN names 'Denim Rider Jacket' as next hot trend
25
Feb '14
As fashion month progresses around the globe, WGSN Group, the world’s leading trend forecaster, reveals top trends that are heating up among retailers.

WGSN announces the Rider Jacket, bridging the divide of formal and casual, as well as ensuring ultimate versatility and wearability, is fast becoming a go-to piece for consumers and is a must have item for your wardrobe now.

As major retailers make their latest purchasing decisions in an effort to ensure they are not excluded from the consumers’ desire to sport the next big thing in fashion, Rider Jackets are forming a crucial part of spring deliveries for online retailers with the US leading the way, according to WGSN INstock which uncovers the latest in retail trends as it gathers information on more than 250,000 fashion-related products and 3.2 million SKUs daily.

“A wrong buying decision can cost millions, “said Helen Slaven, managing director of WGSN INstock.  “WGSN INstock is a new resource that eliminates the risk, as it tracks style trends and sell-throughs.  With rapid product cycles and blurring seasons, retailers need accurate data about product lines and competitors on a daily basis.”

Combining INstock data with leading trend forecasting and runway analysis, WGSN Group provides retailers with a full spectrum of runway-to-retail insight. In the summer of 2010, WGSN’s denim team began tracking the denim Rider Jacket at festivals as part of a 90’s revival.

Since then, the trend has grown exponentially, picking up new inspirations along the way. This month, influential shows including 3.1 Phillip Lim, MM6, Ashish, Richard Nicoll and Sister by Sibling are all backing this trend for the autumn/winter 2014/2015 season with furs, suede, sequins and military shapes offering refreshed incarnations of the Rider Jacket.

High-end retailer Saks Fifth Avenue completely sold out of Rider Jackets across four hot labels just four days after they were featured on its website. And, across the more than 3,000 brands and retailers in key global markets tracked by WGSN INstock, a whopping 1,195 denim Rider Jacket styles are currently selling online with more styles dropping every day.

“WGSN has built a global reputation for knowing what’s new and what’s coming next for style-driven consumer brands.  Fashion is becoming ever faster and technology enabled savvy shoppers know the cost of every range with just a few clicks.  We built WGSN INstock in anticipation of our clients’ need to serve customers better, minimize risk, avoid late to market ranges, over-stock and low sell-through rate.” said Julie Harris, CEO, WGSN Group.

WGSN INstock is a unique online retail analytics system that minimizes risk by providing fashion retailers with fast, in-market intelligence that informs business-critical buying and merchandising decisions.

This intuitive system is designed for a vast range of workflows such as buyers, merchandisers, designers, marketers and C-level executives to gather information on more than 250,000 fashion-related products and more than 3.2 million SKUs daily from over 3,000 online brands and retailers. 


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