Korea : Korea's Park Hae-jin to launch own fashion brand in China

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Korea's Park Hae-jin to launch own fashion brand in China

28
Feb '14

c:Tenasia/Park Hae-jin/WM Entertainment

South Korean actor and model Park Hae-jin is all set to launch his namesake brand in China, in collaboration with renowned Chinese fashion designer Mark Cheung.

The East of Eden actor, known for his unique sense of fashion through his photo-shoots, had received an invitation from the Chinese designer to work together on launching a fashion brand in China, reports Korean entertainment media Tenasia Global citing a press release from Hae-jin’s agency WM Entertainment.

Following several active discussions between the two over the last few months, Hae-jin and Cheung decided on collaborating for the ‘Park Hae-jin’ brand, which would be launched by the Korean actor on March 25, 2014, in Beijing.

Hae-jin said that it is a great honor to be launching a brand along with China’s renowned fashion designer Mark Cheung, and he expects to grow and experience new things through this opportunity.

Hae-jin would also be attending the Mercedez Benz China Fashion Week Autumn/Winter 2013-14, which is scheduled to begin from March 24, alongside Cheung, following which he would begin his official activities as a fashion designer.

Fibre2fashion News Desk - India

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