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SA Fashion Week platforms Key Designers S/S'14 Collection
04
Mar '14
South African Fashion Week (SAFW) with its focus on designer development, will platform the 2014 Spring/Summer Collections of all Key Designers in the country that are commercially successful.
 
“Luxury, desirable, ready to wear Collections created by the designers are the fundamental elements of a sustainable industry” says Lucilla Booyzen – Director of SA Fashion Week – which is now in its seventeenth year.
 
29 South African Designers, who either own their own stores or supply stores, will be showcasing their Spring/Summer Collections at SA Fashion Week early this April. The opulent Sheer Glamour Collections hosted by Motions and TRESemmé will open the programme on 2 April – as SAFW’s hair care sponsor.
 
The Sheer Glamour event will showcase South Africa’s most pioneering designers, including Black Coffee, Clive Rundle, Cutterier by Laz Yani, Joel Janse van Vuuren, Lunar, Vino, Rubicon and Gert-Johan Coetzee.
 
“Great hair is always in fashion is TRESemmé‘s international positioning that underpins the brand’s sponsorship of New York Fashion Week and applies equally to the fashion-forward individual that we are targeting in South Africa through our association with the country’s leading fashion platform.”
 
- Janet Leamy, Senior Brand Manager - Brand Building - Caucasian Hair Care TRESemmé “SA Fashion Week has provided Motions Hair Care with the perfect platform to introduce leading-edge hair styles. This has undoubtedly enabled us to entrench the association between the brand and fashion as well as the understanding with the consumer that a hair style and how you dress up for the hair style, go together.”
 
- Dudu Zwane: Motions Hair Care Brand Manager - Following on the success of the KZN Fashion Council’s 21 Steps to Retail Programme and the 2013 SAFW Renault New Talent Search, Lufthansa will be hosting the 1st Best Collections – designed to afford prominent New Talent designers, which entered the marketplace the year before, with the opportunity to show a small Spring/Summer Collections to the media and buyers.
 
Prominent designers showing their Spring/Summer 2014 Collections at SA Fashion Week this year include Amanda Laird Cherry, Albertus Swanepoel, Colleen Eitzen, Ephymol, Shaldon Kopman, Lunar, Clive Rundle, Rubicon, Gert-Johan Coetzee and Black Coffee.
 
Cutterier by Laz Yani, winner of the Renault New Talent Search, will be launching his Crystal Collection this season in collaboration with Swarovski Crystals. This collection will be available for purchase in the Edgars X SAFW Capsule Stores in Sandton City and Melrose Arch from 25 July 2014.


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