SA Fashion Week platforms Key Designers S/S'14 Collection

04 Mar '14

4 min read

“For the past two years Edgars has been a proud sponsor of SA Fashion Week. We are now excited to announce that we will continue that sponsorship for Spring/Sumer 2014. For us, it is a significant mark of our commitment – to the fashion industry and to the passion and extraordinary talent of local designers.

We have long recognised their importance to our fashion identity and we have readily opened our doors to local talent.” Jürgen Schreiber: Edcon CEO Jameson, official drinks partner to SA Fashion Week, is “always ahead of the curve when it comes to urban and pop culture, Jameson Irish Whiskey has set itself uniquely apart as an exclusive yet edgy brand.

This smooth position has been carefully distilled, and the brand’s relationship and association with SA Fashion Week over the past 5 years has helped in doing so. Thus ensuring that Jameson is synonymous with the über-trendy and stylish innovators in the dynamic South African landscape” explains Sarit Reouveni Tomlinson, CEO/Managing Director of Capacity Relations.

An exciting partnership has been established for Spring/Summer 2014 collections between SA Fashion Week and Universal Music South Africa. Universal will be providing South African music to accompany selected shows. This is the first partnership of its kind in the country.

SA Fashion Week