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British label Dorothy Perkins debuts exclusively on Jabong
Mar '14
An essential must-have brand in every global woman’s wardrobe, Dorothy Perkins now makes its way from London to women across India.
Exclusive to Jabong.com, India’s favourite online fashion store, the on-trend pieces from Britain’s leading high-street brand will be style essentials the modern Indian woman needs. 
The looks will be unveiled on the 13th of March at the Lakmé Fashion Week Summer/Resort 2014 at Grand Hyatt in Mumbai. Because Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes, the show will also be available as a live-stream video on the Jabong.com website. 
This season, the Dorothy Perkins SS14 collection finds inspiration in delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a gamut of shoes that are great for taking the look from day to night. For the next-gen, 1980’s rocker-style bleached jeans along with an array of playful bikinis and maillot swimsuits are perfect for a holiday in the sun. 
Talking about the collaboration, Arun Chandra Mohan, Founder and CEO of Jabong.com says, “Our mission at Jabong.com is to bring the Indian consumer to global fashion by giving them access to trendy international high-street brands such as Dorothy Perkins. Instead of planning shopping trips to London, international fashion is now a click away and available exclusively on our website. 
We’re very excited to be leaders of this changing fashion revolution in this country and kick off our collaboration with Dorothy Perkins with a fitting runway debut for the first time in India on Lakmé Fashion Week Summer/Resort 2014. This is just the beginning of a bigger expansion plan that includes launching many other international labels.” 
Mr. Malcolm Storey, Managing Director, Dorothy Perkins shares the sentiment, “It gives us immense pleasure to launch Dorothy Perkins in India through Jabong.com, the key online fashion destination in India.  The brand is set to create a strong fashion offering for the Indian market.  
We will offer the best of British high street fashion by introducing our latest collections to Indian women. To be a key partner in their expansion plan of bringing International brands to the site for the Indian consumer is exciting.  We are thrilled to be working with Jabong.com who is the first Indian online retailer to do this."


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