Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Sisley debuts new concept store in Berlin
Sisley debuts new concept store in Berlin
07
Mar '14
Sisley debuted its new concept store in Berlin, the first of its kind worldwide. The shop, at 12 Neue Schönauser Strasse, is in a highly prestigious location among some of the most exciting retailers in the city's Mitte neighbourhood: 14 oz and The Kooples. 
 
The new Sisley concept store Rich&Raw, which encapsulates the brand’s fashion – and, at the same time, its genuine, contemporary and cosmopolitan identity – transforms shopping into a sensorial experience and the brand into a form of performance art. In its new “home” (the first Berlin store is in a first class location, Neue Schönhauser Strasse 12) Sisley finds itself alongside some of the German capital’s coolest shops, including Mitte 14oz and The Kooples. 
 
Those who enter Sisley undergo a novel, dreamlike experience, discovering a magical place where the future cohabits with cultural and historical signals from the past. In order to enhance the impact of the Sisley brand, each new shop will have its own distinctive nature and unique features. The concept for the new Berlin store is inspired by Bernardo Bertolucci’s masterpiece The Dreamers: the atmosphere is that of a period Paris apartment, originally luxurious, whose young occupants endow it with a sense of freedom, style and seduction. 
 
The vitality of Sisley is expressed in sophisticated interiors, which despite bearing the marks of time, are sensual yet pure – like the dreams of youth. In tune with this romantically decadent atmosphere, the walls are characterized by peeling paint; a preference is given to oval shapes, present in the mirrors, tables and other items of furniture. The floors are in a black and white chequer pattern, made of salvaged wood. The ceiling, with a shiny lake green lacquer finish, reflects the warm and suffused glow emanating from the cognac-coloured chandeliers. 
 
Together with the natural light, and filtered by black grilles, the overall effect is that of a sensual dusk. The changing rooms, closed off by fabric panels reminiscent of old white sheets covering furniture in empty houses, have unfinished walls revealing the brickwork.
 
An ideal setting for the presentation of Sisley S/S 14, which proposes dynamic, contemporary cuts for womens wear in keeping with the spirit of Berlin. The palette features full, brilliant colours for masculine-cut suits revisited with sleek, sexy proportions; body-hugging, colour-block dresses; waist-fitted trench coats; and Modernist jumpsuits. 
 
There are also articles with a younger, bohemian touch in authentic The Dreamers style: super-light maxi skirts, long muslin dresses, silk tops with romantic yet goth-like embroidery. Plus lots of denim: faded, studded, bleached effect, to wear boldly as a total look. His wardrobe has a more casual style. Dominated by electric blue, it features an original jungle print. And for the unpredictable sky over Berlin, the innovative, windproof and rainproof technical parkas are a must. 
 
Clothes and accessories are displayed naturally on freestanding rails, easy to move, so that the layout can be rearranged effortlessly, according to the demands of the collections, without impacting the store’s atmosphere. This flexible solution, which preserves the location’s ambience, also renders the store the ideal location for hosting events.

Benetton


Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search