Home / Knowledge / News / Fashion / Sisley debuts new concept store in Berlin
Sisley debuts new concept store in Berlin
07
Mar '14
Sisley debuted its new concept store in Berlin, the first of its kind worldwide. The shop, at 12 Neue Schönauser Strasse, is in a highly prestigious location among some of the most exciting retailers in the city's Mitte neighbourhood: 14 oz and The Kooples. 
 
The new Sisley concept store Rich&Raw, which encapsulates the brand’s fashion – and, at the same time, its genuine, contemporary and cosmopolitan identity – transforms shopping into a sensorial experience and the brand into a form of performance art. In its new “home” (the first Berlin store is in a first class location, Neue Schönhauser Strasse 12) Sisley finds itself alongside some of the German capital’s coolest shops, including Mitte 14oz and The Kooples. 
 
Those who enter Sisley undergo a novel, dreamlike experience, discovering a magical place where the future cohabits with cultural and historical signals from the past. In order to enhance the impact of the Sisley brand, each new shop will have its own distinctive nature and unique features. The concept for the new Berlin store is inspired by Bernardo Bertolucci’s masterpiece The Dreamers: the atmosphere is that of a period Paris apartment, originally luxurious, whose young occupants endow it with a sense of freedom, style and seduction. 
 
The vitality of Sisley is expressed in sophisticated interiors, which despite bearing the marks of time, are sensual yet pure – like the dreams of youth. In tune with this romantically decadent atmosphere, the walls are characterized by peeling paint; a preference is given to oval shapes, present in the mirrors, tables and other items of furniture. The floors are in a black and white chequer pattern, made of salvaged wood. The ceiling, with a shiny lake green lacquer finish, reflects the warm and suffused glow emanating from the cognac-coloured chandeliers. 
 
Together with the natural light, and filtered by black grilles, the overall effect is that of a sensual dusk. The changing rooms, closed off by fabric panels reminiscent of old white sheets covering furniture in empty houses, have unfinished walls revealing the brickwork.
 
An ideal setting for the presentation of Sisley S/S 14, which proposes dynamic, contemporary cuts for womens wear in keeping with the spirit of Berlin. The palette features full, brilliant colours for masculine-cut suits revisited with sleek, sexy proportions; body-hugging, colour-block dresses; waist-fitted trench coats; and Modernist jumpsuits. 
 
There are also articles with a younger, bohemian touch in authentic The Dreamers style: super-light maxi skirts, long muslin dresses, silk tops with romantic yet goth-like embroidery. Plus lots of denim: faded, studded, bleached effect, to wear boldly as a total look. His wardrobe has a more casual style. Dominated by electric blue, it features an original jungle print. And for the unpredictable sky over Berlin, the innovative, windproof and rainproof technical parkas are a must. 
 
Clothes and accessories are displayed naturally on freestanding rails, easy to move, so that the layout can be rearranged effortlessly, according to the demands of the collections, without impacting the store’s atmosphere. This flexible solution, which preserves the location’s ambience, also renders the store the ideal location for hosting events.

Benetton


Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Spring Chang,

Spring Chang

A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search