Gucci's campaign CHIME brings new fund raising initiatives

08 Mar '14

4 min read

CHIME FOR CHANGE also announced a strategic collaboration with Kellogg’s Special K Europe. Special K has committed to reaching more than 25 million households across Europe with the message of CHIME FOR CHANGE. The brand aims to digitally activate and engage 250,000 of their community members, and through generous financial support, will fund projects helping more than 25,000 women.

Salma Hayek Pinault, co-founder of CHIME FOR CHANGE, said“Today marks a significant moment for CHIME FOR CHANGE aswe continue to drive awareness of girls’ and women’s empowerment among millions of households across the world through a collaborative partnership with Kellogg’s Special K. CHIME is giving girls and women everywhere a platform to unite, and through strategic collaborations, their voices are getting louder and our fight against inequality and injustice even stronger.”

Commenting on the partnership, Peter Soer, VP Marketing at Kellogg Europe and a new member of the CHIME FOR CHANGE Advisory Board, said: “We are thrilled to join so many other voices helping girls and women to shine and be the best they can be, which is what Kellogg’s Special K is all about.Large brands like ours can use our scale and reach to help make a positive impact on the world by driving awareness, inspiring action and ultimately helping to make change happen.”

Kellogg’s Special K becomes the latest strategic partner for CHIME FOR CHANGE, joiningTwitter, another recent strategic partner, the Kering Foundation, the Bill and Melinda Gates Foundation, Facebook, Hearst Magazines, Catapult, P&G Prestige and Twitter to support the empowerment of girls and women around the world.

Through a worldwide Mother’s Day promotion at 13,000 points of sale, Gucci Fragrances is committing a minimum $1 million USD to support projects for girls and women around the world. The support of these partners, and today’s announcement from Special K, demonstrate an ongoing commitment by CHIME FOR CHANGE to growinga coalition of likeminded brands, organizations and individuals who are concerned about Education, Health and Justice for girls and women everywhere.

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