Home / Knowledge / News / Fashion / Yamamay debuts 'Basic Collection' to promote social cause
Yamamay debuts 'Basic Collection' to promote social cause
Mar '14
The Basic Collection from Yamamay has initiated a strong social campaign to promote the concept of prevention. Yamamay in association with Italian League for the Fight against Cancer (LILT) has launched a social campaign - “Cancer Has No Age: Prevent It You Too”.
The goal is to focus people’s attention on this important matter. In order to make it possible Yamamay has picked photographer Giovanni Gastel who, thanks to his art, is able to create pictures that are eternal for beauty and elegance.
The stars of this project are Yasmin and Amber Le Bon: the comparison between two generations.
Yasmin Le Bon, supermodel who has been captivating the world’s runways and covers since the 90s. Refined, chic, she’s no stranger to the charity world.  
All garments photographed belong, in fact, to the new Yamamay Basic Collection: neutral colours, microfibre or elegant lace for timeless and ageless items. 
The basic collection – always in the Yamamay stores – is a complete project today, numberless articles that can meet the needs of female customers. All this collection wants to represent all women in the different stages of life, with their knowledge, wishes and way to express themselves. 
The same as every year, Yamamay joins forces with LILT to support projects like this because women are Yamamay’s customers and it addresses them powerfully. 


Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Abhishek Ralli,

Abhishek Ralli

Guide group is a government recognised manufacturing house engaged in the...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search