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Kangana Ranaut oozes glamour in Dorothy Perkins at LFW
14
Mar '14
Jabong.com, India’s leading fashion destination launched international high street label Dorothy Perkins in India at the ongoing Lakmé Fashion Week Summer/Resort 2014. Actress Kangana Ranaut walked the ramp donning a gorgeous Dorothy Perkins ensemble during the launch. Leaving the fashion fanatics spellbound, the show witnessed presence ofcity’s crème de la crème amidst a thunderous round of applause.
 
Taking inspiration from London’s fashion scene, Dorothy Perkins offersa variety of clothing from casual wear to formal work-wear to glammed up evening outfits. Dorothy Perkins Spring Summer 2014 (SS14) collection showcased styles inspired by delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a collection of shoes that are great for taking the look from day to night. 
 
Ace fashion designer and stylist Aki Narula styled the models for the ramp with Lubna Adam as the Show Director in Dorothy Perkins SS14 collection which was a treat for the audience as they breathlessly watched the ensembles on the ramp.
 
Simplicity was keyas models sashayed down the runway in refreshing London fashion style highlighting the looks in shades of pastels and monochromes. Starting with super skinny jeans along with an array of playful bikinis, playsuits and jumpsuits perfect for holidays, the show had many more easy-to-wear styles for the woman on-the-go.
 
Commenting on the grand launch of Dorothy Perkins at LFW SR 2014, Arun Chandra Mohan, Founder and CEO, Jabong.com said, “This event marked the official launch of Dorothy Perkins in India. Presenting a collection of London’s high street must haves from the brand, the show was one big display of affection as our commitment and vows to fashion were renewed with every walk down the runway.
 
With our aim to celebrate fashion on a larger scale, we LIVE streamed the Dorothy Perkins show on Jabong.com along with a LIVE ‘Google+ shoppable hangout’ from the ramp which was a big hit amongst Indian consumers.” 
 
Speaking at the event, Mr. Malcolm Storey, Managing Director, Dorothy Perkins said,“We are very pleased with our partnership with Jabong.com and with the overwhelming response to the brand at LFW SR 2014, we are sure that Dorothy Perkins will be a huge success in India. We want to provide an international shopping experience with Dorothy Perkins’ contemporary British fashion to this new market.” 
 

Lakmé Fashion Week


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