Home / Knowledge / News / Fashion / Fashion Icon Anaita brings 'Fashion Films Premiere' to LFW
Fashion Icon Anaita brings 'Fashion Films Premiere' to LFW
Mar '14
An event titled ‘Fashion Films Premiere’ was presented by India’s leading Bollywood stylist and Fashion Director of Vogue India, Anaita Shroff Adajania at Jabong Stage during Lakme Fashion Week Summer/Resort 2014.
Anaita’s expertise on the fashion front is well known as she has been the creative brain behind Elle, Vogue and Bollywood blockbusters.  
Anaita started with ‘GAGA’ by Designer Tanya Sharma, an exuberant visual of a model, resembling an actress showing a continuous shift of her changing designer outfits, socializing with the people meeting and dancing the night away, bringing out the eccentric and moody person that she is. 
The next was by Barkha and Sonzal titled ‘The Buddha’, featuring dancer/choreographer Terence Lewis, showcasing the changing expressions of man in his spiritual state and a contrasting mood of anger. 
‘VALLIYAN’ by Nitya Arora titled ‘Juliet loves Juliette’, was on the lush  green lawns of a resort holiday where women love to dress up in their most eye-catching poppy shades and adorn themselves with jewels that match the atmosphere and mood that surrounds them. 
A film by Sonaakshi Raaj showcased a model changing several outfits, which was a surreal essence of a dynamic Broadway actress. The director Vikram Bhawa added that the idea was to tease women with the clothes she wears. 
A presentation on VOGUE’s current editorial ‘Tropic Thunder’, showcased model Rikee Chatterjee living in her own space.  This portrayed a strong desire towards all things fashionable and beautiful, wherever she goes. 
‘ROUKA’ by Shreejith Jeevan was an excellent amalgamation of sound, feel and look of everyday things that keeps people on the move, such as weather forecasts and automobiles.
‘JEWELS’ by Queenie Singh, directed by Vikram Bawa portrayed the effortless and luxurious feel of jewellery worn by a woman.
‘Je Voudrais’, a film directed by Maite Catti was one that kept the viewers eyes glued to the screen, as the innocent blonde model  turned to food, to ease  her troubles by consuming jewellery in the form of a meal.
This presentation gave an insight to the audience on what goes behind the ideas and thought process of a short fashion film.  

Lakme Fashion Week

Must ReadView All

Pic: Shutterstock

Fashion | On 4th Dec 2020

Textile waste can be next fashion raw material: GlobalData

The pandemic has raised the demand for more responsible products and...

Pic: Frankfurt Fashion Week

Press Release | On 4th Dec 2020

Frankfurt Fashion Week positioned with sustainable agenda

The organisers of Frankfurt Fashion Week have announced that they are ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

'One nation, one tax' is a great concept

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search