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Etailer Jabong's casual chic street style fascinates LFW
Mar '14
India’s leading online fashion website Jabong.com presented an innovative concept show titled ‘Jabong Street Style ’at the Jabong Stage during Lakmé Fashion Week Summer/Resort 2014. 
The show was initiated with the idea of bringing together the fashion community on a single platform. The theme was a casual and chic atmosphere, where the fashion influencers would present their talent on their desired muse. 
This was achieved by setting a balance between urban style and high fashion fantasy and using various clothing, accessories, shoes, bags, sunglasses etc. from Jabong.com. The influencers consisted of bloggers, editors and stylists, while the muses were models, actresses and dancers. 
Model Carol Gracias enlightened the audience stating that they were very excited about their first edition of the Jabong Street Style. The styling of the show was made for the young, fuss-free, quirky and simply chic. 
Silhouettes ranged from an array of casual denim dungarees with colourful bandanas, white lacy dresses with sleek hair, printed shorts paired with tank tops and torn shirts. Also seen were polka dotted slim skirts teamed with a tee shirt and boots, styled uniquely by the fresh talent. 
The audience cheered vivaciously as they could easily connect with the looks they envied and tried to capture in their every day dressing. 
This proved to be a boost for the budding and energetic youngsters who were making headlines in their various fashion fraternities. Models Erika Packard, Pia Trivedi and Shibani Dandekar walked the ramp flaunting their bold avatars and large smiles.
Jabong Street Style proved to be a truly remarkable and successful event at Jabong Stage during Lakmé Fashion Week Summer/Resort 2014.

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