Milano Unica sees 13.3% rise in visitors

18 Mar '14

4 min read

“This complex and structured market has fully acknowledged the courage and determination of Italian entrepreneurs. Our presence is growing and will continue to grow stronger, also because we are convinced that we can obtain even greater satisfaction from this region, which can in no way be tackled with a so-called “one stop shop” approach, but only through reciprocal knowledge and loyalty developed over time”, said Silvio Albini, President of Milano Unica.

The welcome speech delivered by Cristina Tajani, Milan City Councillor for Labour, Research, University, Fashion and Design Policies, at the 5th edition of Milano Unica China, also served to underline the passing of the baton to Milan, venue for the upcoming Expo 2015, from Shanghai, which hosted the previous edition in 2010, confirming the event’s importance for the textile industry.

The baton passing was symbolically celebrated at the evocative Shanghai Italian Center, at a soirée dedicated to Italian fashion and textiles and featuring Dirk Bikkembers’ show, a tribute to Italy, his adopted country, where his maison buys all its fabrics and produces its collections.

“The effort made by our entrepreneurs is supported by the increasing orientation of our trade show in providing higher quality services to visitors. In this edition we confirmed the Trend Area – always highly appreciated – and for the first time we presented the trends, a functional and evocative guide to the collections presented in this edition for the sector specialists”, underlined Massimo Mosiello, General Director.

Once again Milano Unica confirmed that team building is the winning strategy, a lesson to be learnt by the entire Italian industry.

The next appointment in China is scheduled for 20-23 October 2014 at the Shanghai New International Expo Centre.

Milano Unica thanks all its partners, institutional ones: the Italian Ministry of Economic Development, Lombardy Region, Municipality of Milan, ICE Italian Trade Promotion Agency and Sistema Moda Italia; and private ones: Banca Sella, DHL and Itema.

MILANO UNICA

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