Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Gucci launches new portal in eight languages
Gucci launches new portal in eight languages
19
Mar '14
Gucci, a pioneer of the luxury online experience since 2002, is pleased to announce the opening of its new website, guccimuseo.com, dedicated to bringing the experience of visiting the Gucci Museo in Florence to a global online audience.
 
The site, which has been created to be fully responsive so as to provide an optimal viewing experience across all types of devices – desktop, tablet and smartphone – is translated into eight languages (as is gucci.com).
 
It is divided into three sections: The Archive, Gucci and the Arts, and The Museo; social networks are integrated to facilitate sharing (Facebook, Twitter, Instagram, YouTube and Pinterest). 
 
The bricks-and-mortar museum was opened in 2011 as the culmination of events to celebrate Gucci’s 90th anniversary. It is situated in Florence’s Piazza Signoria, inside the historic Palazzo della Mercanzia, which dates back to 1337 and stands today as a symbol of Florentine arts and craftsmanship. 
 
The brainchild of Gucci’s Creative Director, Frida Giannini, the Gucci Museo is a space designed to embody the House's “Forever Now” philosophy, and is home to a permanent exhibition drawn from its rich and culturally significant archive, which has been preserved and amplified throughout the years. This is juxtaposed with contemporary art installations supported by the Pinault Foundation. A store offering iconic pieces from the Gucci collection, as well as a bookshop, caffè and gift shop complement the exhibition spaces.
 
The Gucci Museo has proved so popular with visitors, and is so emblematic of the brand, its storied history and its contemporary vision, that the House is now extending the possibility to visit the museum to online users. Guccimuseo.com is the result. 
 
Gucci Creative Director Frida Giannini said, “Ever since my first visit to the archive when I joined Gucci, I have felt a deep commitment to the House’s legacy and have wanted to showcase this rich history to celebrate the remarkable narrative behind so many of our iconic products and motifs. This was the motivation behind the creation of the Gucci Museo, as the House turned 90 in 2011. Now, three years on, I am delighted that through the internet we can open the museum’s doors to a global audience.”
 
The Archive section of the site features the permanent fashion archive exhibitions – bamboo, flora, handbags, lifestyle, viaggio, logomania and eveningwear – and previous temporary exhibitions. In each “room”, users can find pictures of archive pieces, videos about Gucci’s iconic styles and 360 degree/panoramic images of the real Museo rooms in which some products can be clicked on in order to find out more.
 

Gucci


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Varinder Singh Jawanda, Trendy Bharat

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search