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Gucci launches new portal in eight languages
19
Mar '14
Gucci, a pioneer of the luxury online experience since 2002, is pleased to announce the opening of its new website, guccimuseo.com, dedicated to bringing the experience of visiting the Gucci Museo in Florence to a global online audience.
 
The site, which has been created to be fully responsive so as to provide an optimal viewing experience across all types of devices – desktop, tablet and smartphone – is translated into eight languages (as is gucci.com).
 
It is divided into three sections: The Archive, Gucci and the Arts, and The Museo; social networks are integrated to facilitate sharing (Facebook, Twitter, Instagram, YouTube and Pinterest). 
 
The bricks-and-mortar museum was opened in 2011 as the culmination of events to celebrate Gucci’s 90th anniversary. It is situated in Florence’s Piazza Signoria, inside the historic Palazzo della Mercanzia, which dates back to 1337 and stands today as a symbol of Florentine arts and craftsmanship. 
 
The brainchild of Gucci’s Creative Director, Frida Giannini, the Gucci Museo is a space designed to embody the House's “Forever Now” philosophy, and is home to a permanent exhibition drawn from its rich and culturally significant archive, which has been preserved and amplified throughout the years. This is juxtaposed with contemporary art installations supported by the Pinault Foundation. A store offering iconic pieces from the Gucci collection, as well as a bookshop, caffè and gift shop complement the exhibition spaces.
 
The Gucci Museo has proved so popular with visitors, and is so emblematic of the brand, its storied history and its contemporary vision, that the House is now extending the possibility to visit the museum to online users. Guccimuseo.com is the result. 
 
Gucci Creative Director Frida Giannini said, “Ever since my first visit to the archive when I joined Gucci, I have felt a deep commitment to the House’s legacy and have wanted to showcase this rich history to celebrate the remarkable narrative behind so many of our iconic products and motifs. This was the motivation behind the creation of the Gucci Museo, as the House turned 90 in 2011. Now, three years on, I am delighted that through the internet we can open the museum’s doors to a global audience.”
 
The Archive section of the site features the permanent fashion archive exhibitions – bamboo, flora, handbags, lifestyle, viaggio, logomania and eveningwear – and previous temporary exhibitions. In each “room”, users can find pictures of archive pieces, videos about Gucci’s iconic styles and 360 degree/panoramic images of the real Museo rooms in which some products can be clicked on in order to find out more.
 

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