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Gucci debuts first temporary museum in Sao Paulo
22
Mar '14
Gucci is pleased to announce the debut of the House’s first temporary museum in São Paulo’s JK Iguatemi mall. 
 
The three-week Gucci Museo “Forever Now” exhibit will open on May 29th and replicate the House’s Florentine museum, a living space encapsulating its “Forever Now” philosophy that pays tribute to Gucci’s heritage while looking to the future. 
 
A gift shop will complement the exhibition spaces to create a destination location for visitors. The exhibition narrates Gucci icons such as Bamboo, Flora, Made to Measure, Horsebit, Première, Travel. 
 
To commemorate the occasion, Creative Director Frida Giannini and President and CEO Patrizio di Marco will host a private event the evening prior to the opening.
 

Gucci


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