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Streetwear brand 'Independent Leaders' debuts SS14 range
Mar '14
This new streetwear brand has taken the sights, sounds and flavours from Rio back to London, to create a lifestyle brand completely different from anything currently on the market. Most importantly, they have adopted the independent spirit of the people they had met in Rio who lived passionately, freely and confidently beyond the rules of society.
For the SS14 capsule collection, tropical prints and graphics of palm trees, flowers and beaches dominate the range. The fusion between London city and Ipanema beach is evident across the apparel resulting in a stylish, trend driven collection that will compliment any wardrobe of their 18-35 year old pioneering target consumer. 
Key pieces include the Lucio t-shirt, a statement all over tropical print that would make the most loyal of city dwellers want to hit the beach. The Leandro tee is the perfect summer t-shirt, tying into seasonal trends of pocket and reverse sleeve prints, leather detailing, dip dye effect and a teal green colour way.
From the sweatshirts within the range there is the Demetrio crewneck with floral print sleeves and the brands toucan logo in charcoal grey and black. For a lighter summer look, there is the navy Rui sweat with a stand out front graphic, again with the brands toucan logo incorporating the tropical Rio rainforest.
The brand has been formed by a likeminded group of young creative individuals with a variety of product, retail, design and PR backgrounds. The Independent Leaders brand care about those who wear their clothes. It symbolizes a way of thinking rather than just an apparel range.
They are excited to unleash a genuine, trend driven, high quality collection into the UK streetwear market and have exciting plans to develop the clothing, art and music offering for AW 2014. 
The collection will be available from mid February online via the brand website independent-leaders.com with leading fashion retailers across the UK and Europe being the next target for the brand. Independent Leaders ethos of inspiring a movement of people who live life free from outside control is central to their design process, brand identity and demonstrates the strong brand personality. 
Those who wear it will themselves- be “Independent Leaders”. Going beyond just fashion; art, photography and music is a big part of the brand’s DNA with some exciting upcoming projects and collaborations planned for 2014.

'Independent Leaders'

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