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Southern Living & Dillard's partner on elite home range

05
Apr '14

Time Inc.'s Southern Living and Dillard's, Inc. recently announced the launch of the Southern Living Collection, a new home product line exclusively available at Dillard's stores nationwide. The new collection features home and entertaining must-haves from bath, bedding and tabletop to scented candles and embossed ceramic accessories.

"We are thrilled to extend the Southern Living franchise and to have found a retail partner that so perfectly speaks to our readers and our design sensibility," said Southern Living Executive Marketing Director Kristen Payne. "The partnership with Dillard's is a powerful alignment of two well-known, well-respected brands with a strong consumer base in the South."

"We have enjoyed a longstanding relationship with Southern Living, a brand that truly resonates with our customers, who look to it as a premier source of creative ideas for the home," said Creative Director, Dillard's, Inc. Betsy Parkinson.

"This collection is the result of an extremely collaborative partnership - aimed at presenting exciting new selections which reflect the classic, but casual elegance for which Southern Living is known. We are very happy with the new Southern Living Collection and we believe our customers will be, as well."

Southern Living and Dillard's worked together to create a mix of elegant and casual, rustic designs to outfit the home from the kitchen to the bedroom reflecting a classic layered look in a palette of neutrals and crisp whites.

In stores now and online at www.dillards.com, the initial collection includes a wide variety of products across multiple categories available at 225 Dillard's locations nationwide. Price points range from luxurious scented candles for $18 to plush duvet covers for $189.

About Southern Living

Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 16 Million people each month, Southern Living connects consumers to the region's rich culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, Ala., the rapidly expanding Southern Living brand is part of Time Inc., one of the largest media companies in the world.

About Dillard's

Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas on an $8,000 investment in a hometown department store. Today, Dillard's, Inc. ranks among the nation's largest fashion apparel and home furnishings retailers with annual revenues exceeding $6.6 billion.

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