Made in France turns into 'Made In France Premiere Vision'

07 Apr '14

2 min read

The show’s acquisition by PV Manufacturing in July 2013 has given the Salon de la Haute-Façon / Made in France a huge boost.

This upcoming edition has benefited from the full promotional muscle, pulling power and global strategy of its new owner: Première Vision.

Goals: to serve the fashion and accessories brands that rely on the show to find the essential solutions, services and exceptional expertise that enable them to express their creativity. For over 10 years, this annual gathering of high-end French fashion manufacturers has demonstrated its potential to differentiate itself through its focus on the luxury market and creativity.

Première Vision, brings a new look and a new appreciation of the “Made in France” cachet to this unique event which will now be called: MADE IN FRANCE PREMIERE VISION.

Première Vision’s declared strategy is to prioritise quality with a selective offer and a strong international dimension.The new logo will be unveiled at this edition, during the talk on 9 April.

Made in Franceis launching its own online magazine in French and English designed to explore the richness of French high-end manufacturing – its culture, regions, sectors and the people behind the industry – brands, manufacturers and organisations.

The magazine will publish two articles a week – profiles, analyses and illustrations – highlighting the best examples of Made in France initiatives by the show’s exhibitors and visitors. Fashion, industry, the spirit and the words are the four key themes that make up the many facets of Made in France.

Made in France 2014

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