>>
Home / Knowledge / News / Fashion / Melange by Lifestyle signs Deepika Padukone as brand envoy
Melange by Lifestyle signs Deepika Padukone as brand envoy
08
Apr '14
Lifestyle International Pvt. Ltd has announced that it has signed leading Bollywood Actress, Deepika Padukone as the Brand Ambassador for its Ethnic Wear Brand – Melange by Lifestyle. Deepika will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store.
 
Deepika recently shot for the latest Spring Summer campaign for Lifestyle and will also be endorsing the brand for its Autumn Winter range. The campaign would be primarily run on print and digital reaching out to the primary audience of the brand which is 18-32 years old urban female.
 
Deepika perfectly embodies the values that a customer of Melange by Lifestyle connects to.  An inspiration for many with her achievements and persona, Deepika represents modern, confident go-getter woman of today who is in touch with her Indian roots.
 
Melange by Lifestyle has been growing at a phenomenal rate and today is Rs 100 crore brand. Melange by Lifestyle has presence across 40 Lifestyle stores and 6 exclusive stores. The campaign will be unveiled in media in mid-April and will be aggressively promoted across print, outdoor, radio, Cinema, DTH and Lifestyle’s own Social Channels including facebook, twitter, Instagram and Pinterest which has a strong following. Lifestyle has over 4.2 million facebook fans and 15000+ followers on twitter.
 
Making a statement on this initiative, Mr. Kabir Lumba, Managing Director, Landmark Group said “Melange by Lifestyle has grown at a phenomenal pace and has emerged as one of the most beloved ethnic wear brands in the country. We are happy to announce Deepika Padukone as our brand ambassador as she perfectly embodies the values that the brand stands for. We feel this initiative will help us further widen our appeal amongst our target audience”.  
 
Speaking about the association, Deepika Padukone said “Melange by Lifestyle has an amazing range of Salwar, Kurtas & Chudidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for Modern Indian Woman”.
 
Lifestyle International (P) Ltd: 
Positioned as a trendy, youthful and vibrant store, Lifestyle offers consumers an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children’s Wear, Home ware & furnishings and Skincare & Beauty; offering a convenient one-stop shop and a choice of over 500 national & international brands.

Lifestyle International Pvt. Ltd


Must ReadView All

Pic: Shutterstock

Textiles | On 28th May 2022

US economy, manufacturing expected to expand in 2022: ISM

The US economy will continue to expand for the rest of this year, the ...

Pic: 123rf.com

Apparel/Garments | On 28th May 2022

Sri Lanka’s garment exports up 11.6% at $1.36 bn in Jan-Mar 2022

Garment exports from Sri Lanka stood at $1360.6 million in...

Pic: The Nordic Swan Ecolabel

Textiles | On 28th May 2022

Nordic Swan Ecolabel launches new requirements for clothes, textiles

The Nordic Swan Ecolabel, the official ecolabel of the Nordic...

Interviews View All

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Mohammad Ali Khokon,

Mohammad Ali Khokon

<div>The Bangladesh Textile Mills Association (BTMA) is the national trade ...

Ankur Bhatia,

Ankur Bhatia

Columbia Sportswear Company connects active people with their passions...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Timna Weber, Label - Timna Weber

Timna Weber
Label - Timna Weber

London-based sustainable high-end eponymous womenswear label, by designer...

Justicia Ruano, Brand - Mango

Justicia Ruano
Brand - Mango

Justicia Ruano is the Womenswear Design Director of globally renowned...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Meera Dyestuff Industries
TESCO INTERNATIONAL SOURCING LIMITED
DuPont de Nemours, Inc.,
X-Rite Asia Pacific Limited (HK)
EPCH
Splash
Etam Group Strategy Hong Kong Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Gatsby Africa
Jiangsu Yingyang Nonwoven Machinery Company Limited
G-Star Raw C.V.
Lectra Technologies India Pvt Ltd.
JES MEDIA, INC
Rayonese Textile Inc., Division de Culp Inc.
Sateri (Jiujiang) Fiber Co.,Ltd
EUROVET ASIA LTD
Kern – Liebers Textile
Gloria Jeans
Seasalt Limited
Equinox Impex India
Shanghai  Aige Exhibition Service Co., Ltd
Stahl Holdings B.V.,
Phong Phu international JSC (PPJ)
APLF Limited
Desigual - ABASIC, S.A.
H. Stoll AG & Company KG
Color Service s.r.l.
Haelixa AG
Officina Meccanica Dora Enrico Srl
CSGIA(China Screen Printing & Graphic Imaging Association)
MAS Active / MAS Kreeda / MAS Bodyline
Thai Trade Center
Reiter India Private Limited
Abit
Eastman Chemical Company
Zünd Systemtechnik AG
J ;& P Coats
The Top Form Brassiere Manufacturing Company Limited
Messe Frankfurt Exhibition GmbH
IFF Media Ag - International Media Services
Savio Macchine Tessili S.P.A.
Nandan Denim Limited
IDH – The Sustainable Trade Initiative
Varner AS Retail
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Rieter India Private Limited
IKEA of Sweden AB
Alison Hayes Romania
G.A.S. unternehmenskommunikation gmbh
Thermore (Far East) Ltd.
John Varvatos
Mesdan SPA
Babyshop
Bluesign Technologies Ag
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Rosset ;& Cia Limited
Tory Burch Hong Kong Ltd
KIABI
Restoque S.A.
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Sainsbury's Argos Asia Limited
Lisa S.P.A.
Loris Bellini S.r.l.
Gap International Sourcing Limited
Palexpo SA
IIGM Private Limited
Aquarelle Clothing Limited
Maceton Limited
Lottmann Communications
SHAHI Exports Pvt Ltd
Target Corporation (MN)
Brückner Trockentechnik GmbH & Co. KG
China World International Exhibition Company Limited
Indofil Industries Limited - Specialty & Performance Chemicals Division
Boardriders Asia Sourcing Limited
CGS Inc.
Sportmaster Ltd.
Lenzing Aktiengesellschaft - India
Asos
Sportswear Company Spa
GIOVANNI BOZZETTO S.p.A.
Landmark Group
UBM China (Shanghai)
Walmart
Colours India Inc
Messe Duesseldorf
BRINKMANN GMBH
Midas Clothing Limited
BIANCA
Tchibo GmbH
FESPA (Reigate)
Newtech Textile Technology Development (Shanghai) Company Limited
Thai Acrylic Fibre Company Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
N9 World Technologies Private Limited
EMBEE CORPORATION
Recron Polyester from Reliance Industries Limited
Weitmann & Konrad GmbH & Co. KG
Indo Tex
Italian Trade Commission
Aleph Srl
Helly Hansen Far East Ltd
Coats Digital Limited
Zydex Industries
BTC Textiles LLC
Lacoste (Wanchai)
Shima Seiki Mfg. Ltd.
Datatex Consulting Srl
The LYCRA Company Singapore  Pte. Ltd
Guess Europe Sagl,
NITI Aayog
Lifestyle
LC Waikiki
BIMBA ;& LOLA SL
Comasia Limited
Arvind Limited
TÜYAP IHTISAS FUARLARI A.S.
Alix Partners
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Under Armour Global Sourcing Ltd
Recron Polyester from Reliance Industries Limited
FULGAR SpA
Performance Days
Applied DNA Sciences Inc
Datacolor AG Europe
Xtema - Thomas Lebherz Textilmaschinen
Infor (Hong Kong) Limited
Tradewind International Servicing
Istanbul Fuarcilik A.S.
Dow Silicones Corporation
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Chori Company Limited
Marzoli Machines Textile s.r.l.
GHCL LIMITED
SYNERGIES HONG KONG LIMITED
International Textile Manufacturers Federation
Tuyap Tum Fuarcilik Yapim A.S.
Gokaldas Exports Limited
Page Industries Limited (Bangalore)
Pt. Peraga Nusantara Jaya Sakti
OVS Hong Kong Sourcing Ltd.
Itema Weaving (India) Private Limited
COTTON COUNCIL INTERNATIONAL
C;&A Sourcing International Ltd
GERBER TECHNOLOGY LTD.
Copenhagen Fashion Summit
Amazon China
Nihalani Events Management
Groz-Beckert East Asia LLP
Chico’ FAS
Cat Tuong Real Estate Group Joint Stock Company
Decathlon
USTER
Lululemon Athletica Inc
ITMA Services Pte Ltd
Bluestem Global Sourcing Limited
Saurer Textile Solutions Pvt. Ltd.
KAS Direct Sourcing
NV Michel Van de Wiele
The LYCRA Company Singapore  Pte. Ltd
Tommy Hilfiger
Huntsman (Singapore) Pte Ltd
VNU Exhibitions Asia
Woolmark Services India Pvt. Ltd.
Grasim Industries Limited
BTSR International S.P.A.
T.T. Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Inter Expo Center Ltd.
Centric Software
Jindal Worldwide Limited
Calvin Klein
Flainox S.r.l.
Vardhman Textile Ltd
Brandix Lanka Limited
Karl Mayer Textilmaschinenfabrik GmbH
Groz-Beckert KG
Aramark Uniform ;& Career Apparel, LLC
PVH Corporation
DyStar India Pvt. Ltd
Benetton Group
Vianney Textil Hogar S.A. De C.V.
Mayer & Cie. GmbH & Co. KG
Esprit Europe Services GmbH
Lenzing Aktiengesellschaft
Permoda(Koaj/Armi/Pronto/Bkul)
Hirdaramani International Export Private Limited
Kornit Digital Asia Pacific Ltd
Eurofins BLC Leather Technology Centre Ltd
Green Fibre
Hela Clothing Pvt Ltd
International Sourcing Expo Australia
Taiwan Textile Federation (TTF)
Truetzschler India Private Limited
K AND D ITMACH EXPOSITIONS LLP
ZAITEX spa
Puma

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search