Germany : Atelier Gardeur hops on to social media bandwagon

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Atelier Gardeur hops on to social media bandwagon

14
Apr '14

Beginning today, the Mönchengladbach-based trouser specialist Atelier GARDEUR will also be communicating with its retailers and shoppers via the social networks Facebook, Instagram and Pinterest.

In addition to Germany’s first trouser-only brand, Atelier GARDEUR, the progressive fashion brand G DESIGN is now also to become active on social media.

Explaining the move Gerhard Kränzle, CEO and majority shareholder of GARDEUR GmbH, said: “Through our social media presence we will communicate with our end users and retailers direct and turn our brands into an experience. This also includes behind-the-scenes insights.”

To kick off its social media presence the trouser specialist will raffle ten pairs of Atelier GARDEUR and ten pairs of G DESIGN trousers. The deadline for participation is 23 April 2014.

About GARDEUR

The Mönchengladbach-based trouser specialist GARDEUR GmbH manufactures high-quality women’s and men’s trousers as well as women’s skirts with a perfect fit. The group’s portfolio includes the brands Atelier GARDEUR, G DESIGN and Thomas Rath Trousers. In-house designers, pattern makers, lab technicians, tailors and laundry engineers in Germany and Tunisia accompany every development step of GARDEUR trousers.

As Germany’s only fully integrated trouser manufacturer, GARDEUR thus ensures absolute fit, a high standard of craftsmanship and flexible collection control. Founded in 1920, the company employs a workforce of some 2,000 and delivers to approx. 3,000 customers in about 50 countries worldwide.

Atelier Gardeur

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