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Rohit Ball designs exclusive collection for etailer Jabong
16
Apr '14
Jabong.com, India’s leading online fashion destination, in association with renowned Fashion Designer, Rohit Bal today unveiled the “Rohit Bal for Jabong” collection at the Palladium Hotel, Mumbai. The evening saw the launch of this exclusive designer wear collection for women via a fashion show that had models strut for the guests in Rohit Bal’s creations. Actress Shraddha Kapoor walked the ramp donning a gorgeous ‘Rohit Bal for Jabong’ ensemble during the launch.

From the time when Indian fashion was first defined, the iconic name Rohit Bal has been synonymous in the light of some most exquisite cotemporary shades of ethnic India. Deeply rooted with this ideology and creating some of the finest and most chic apparel, Jabong decided to take the fashion quotient a few notches higher with this association. This is the first time that Delhi-based designer, Rohit Bal known primarily for his heavily embellished ethnic wear for men and women, will be designing exclusively for any online fashion retailer.

Rohit Bal’s collection brings a unique charm with delicate detailing and high design. The collection reflects his brand belief of beauteous anarkalis and prolific use of net and cotton with decorative motif embroidery and block prints. Whilst at one end, it highlights Rohit Bal’s biggest strength of creating magic with natural shades of white, cream and almond, on the other end it depicts his interpretation of popular color shades of fuchsia, orange and yellow. The collection is an honest attempt in making Rohit Bal’s Signature Designs affordable and accessible to the diverse and discerning buyers in India.

Commenting on the association, Arun Chandra Mohan, Founder & CEO, Jabong.com said “This launch comes in response to the increasing popularity and demand of designer clothes on our website over the past few months. Celebrating the craft of fashion with the eminent designer himself, we are proud to launch the exclusive collection ‘Rohit Bal for Jabong’. His collection is an incredible assortment which will cater to the growing demand for what’s new and next in designer wear for women.”

Rohit Bal during the collection launch said, “I am really excited to launch the new collection – ‘Rohit Bal for Jabong’. This marks a terrific new phase of my creativity while allowing me to meet the demand for designer collections in the massive Indian market. Online retail is the future and this platform enables me to reach out to an entirely untapped market of young, fashionable buyers. I look forward to a long relationship with Jabong and present several new collections. For me, this is the future of fashion.”

Jabong.com over the last few years has clocked not only the loyalty of its customers but has also grown strength by strength earning customer testimonials. Today, with the widest assortment, Jabong has become aone stop shop for all fashion needs. Jabong.com today exudes this vision of being India’s leading online fashion retailer with all its associations and expansions.

Jabong


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