Home / Knowledge / News / Fashion / Shopcade crowns two sartorially savvy users
Shopcade crowns two sartorially savvy users
Apr '14
Image: Dave Hogan (Getty Images)
Image: Dave Hogan (Getty Images)
Shopcade celebrated the world’s largest social ‘Style Battle’ at The Hoxton Hotel on Wednesday the 16th of April. The shopping app, which is powered through celebrity and blogger trends, joined forces with 10 of the fashion industry’s most clued-up insiders to crown two stylish users the most sartorially savvy on Shopcade.
London boy, Diogo Barradas and natty blogger, Imogen De Souza were enthroned at a celebratory bash attended by Shopcade’s star-studded judging panel: TV presenter and DJ Vogue Williams, super blogger Ella Catliff of La Petite Anglaise, hairdresser to the stars Lee Stafford, celebrity fashion stylist Rebekah Roy, fashion photographer Sam Atkinson, creative director of world-famous makeup teams, Jana Ririnui of AOFM Pro, WEARECOLLISION magazine’s editor-in-chief Kahmarl Gordon, Elite Model Management’s Ashley-Gianna Hallett and directors of leading fashion label Ada + Nik’s Ada Zanditon and Nik Thakkar. 
Shopcade’s CEO, Nathalie Gaveau also sat on the panel and was joined by a slew of fashion insiders, models and VIPs including Francesca Newman-Young, Ashley James and singer Joel Baker to name a few.
Vogue Williams did a live DJ set following Hoxton Radio’s Frank McWeeny, and Joel Baker performed a live acoustic set, accompanied by Malibu piña coladas and delectable canapés.
With over 780,000 active consumers leafing through over 150,000 brands daily, the ‘Style Battle’ is tied to Shopcade’s global ambition to become the one-stop shop for fashion lovers the world over. Tapping into the ‘selfie’ phenomenon, the ‘Style Battle’ is set to take place every month, with a party every other month, as Shopcade looks to celebrities, bloggers and now their users to make cutting-edge fashion trends socially shop-able.   
Shopcade's CEO Nathalie Gaveau says, “We are thrilled to have produced the first online, global-reaching style competition, where anyone anywhere can upload their looks and have the chance to win star treatment – a professional photo shoot by a celebrity photographer, produced by a team of the best hair, makeup and fashion stylists, wearing the coolest new designer labels. 
“Our bi-annual parties celebrate the winners in a fashion and celebrity event and the winners are gifted fashion and beauty prizes as well. It’s really special and we are so happy to be able to offer our users such a unique opportunity.”


Must ReadView All

Trump signs revised free trade agreement with S Korea

Textiles | On 25th Sep 2018

Trump signs revised free trade agreement with S Korea

President Donald Trump signed a revised free trade agreement with...

L-R: Jonathan Akeroyd, Donatella Versace, John D Idol. Courtesy: Rahi Rezvani

Fashion | On 25th Sep 2018

Michael Kors to acquire Versace; to be renamed Capri

Michael Kors Holdings Limited, a global fashion luxury group, has...

'India can take up lack of capacity in US, China markets'

Textiles | On 25th Sep 2018

'India can take up lack of capacity in US, China markets'

India can now take up the lack of capacity in the US and Chinese...

Interviews View All

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search