Abbey Clancy stars in Ultimo's new backless bra advert

17 Apr '14

1 min read

Abbey Clancy, the British catwalk model and the face of designer innerwear maker Ultimo, has once again sizzled in a brand new campaign.

The 28-year-old wife of England and Premier League footballer Peter Crouch has struck a sexy pose wearing the UK-based Ultimo label’s latest revolutionary product—Low Back Strapless Bra.

Designed by the Glaswegian brand’s CEO Michelle Mone, the wonder lingerie ensemble aims to be the ultimate solution for the backless partywear loving fashionistas.

Fit to be worn underneath dresses with revealing plunging low cut backs, the ivory and black coloured pieces are designed to give the desired lift, support and comfort.

Replete with a seamless silhouette and a beautiful base, the bra can also be worn with bridal garments.

Ultimo operates through a network of 23 ‘shop-in-shop’ boutiques and 145 outlets within Debenhams stores.

The television presenter and mum of two, Abbey Clancy has taken over as the face of Ultimo from Michael Bublé’s wife Luisana Lopilato.

Fibre2fashion News Desk - India

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