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Earth Day celebrates sustainable fashion labels
Apr '14
World over, several brands and designers are working to protect mother earth by launching eco-friendly fashion products. Though it would not be possible to mention each of them, to mark the Earth Day, the following paragraphs mention few brands and designers that are striving to make a mark in the sustainable fashion industry through their novel yet ethical approach.
One such environment friendly name is the American brand Reformation, which specializes in repurposing vintage and surplus materials to create chic limited edition collections. The label has just launched its first-ever wedding fashion collection comprised of dresses for both brides and bridesmaids.
In its constant effort to spread environmental awareness, the Swedish retailer H&M releases its periodic instalments of Conscious Exclusive Collection, which is entirely made from eco-friendly materials like organic cotton, recycled polyester, polyamide and tencel. The range’s latest spring line features an array of red carpet worthy dresses, including a black flamenco inspired dress and few cocktail numbers in varying lengths.
Patagonia, the California-based high-end outdoor clothier, is also trying to promote the cause globally with its unique initiative to encourage garments recycling practices. Under its Common Threads Partnership program, the company ships off the old Patagonia apparels, brought to their stores by their customers, to their factories to be recycled and later sold off as brand new Patagonia products.
Another prominent name in the ethical fashion category is the famous English fashion designer Stella McCartney, who a couple of months ago created an exclusive Autumn-2014 collection, made from 100 percent sustainable wool, in partnership with the sustainable wool production-promoting independent South American company Ovis XXI. 
Apart from fashion designers and clothing companies, popular celebrities like the American rapper Pharrell Williams is also involved in a sustainable fashion project called RAW for the Oceans with the famous denim manufacturer G-Star RAW.

Fibre2fashion News Desk - India

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