Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Diva'ni S/S 14 line rekindles grandeur of retro cinema
Diva'ni S/S 14 line rekindles grandeur of retro cinema
25
Apr '14
Diva’ni, India’s first cinema inspired fashion brand, rekindled the magic and grandeur of the silver screen of the 60s, by unveiling MADE IN CINEMA, an Indian fusion collection for Spring Summer -2014. 
 
Combining western form and fit with Indian textural grandeur, the collection adds a fusion appeal to this hand craft label.  A label born of the joint ideology of KBSH Pvt. Ltd. and Yash Raj Studios, Div’ani re-creates celluloid fashion for real life divas. Each piece crafted by hand and made to magical perfection. 
 
Dina’ni’s Spring-Summer ’14 line got launched over a panel discussion on ‘Does fashion inspire cinema or vice versa’. Held at the Diva’ni flagship store located in South Delhi, the discussion was chaired by Sharmila Tagore Pataudi who was in conversation with NDTV anchor Puja Talwar, Sanya Dhir, Brand Head, Diva’ni, Pratap Sutan, brand expert and Varun Ravindranath Rana, Fashion Features Director, Harper’s Bazaar India 
 
“Indian Cinema has to its credit many an iconic fashion moments. Each one, like the proverbial high tide, have swept real life divas off their feet. And it is the magic of these cameos that our brand tries to recreate. For the spring-summer of 2014, Diva’ni treads back to the fashionable 60s and 70s when heroines so skillfully combined western silhouettes with Indian hand craft techniques,” said Sana Dhir, Brand Head Diva’ni. 
 
“Manchester floral hand painted on flowing chiffons, cigarette pants in crisp silks and tailored jackets with embroidery detailing were the flavor of that era. The label gets inspired by Sadhana’s hand painted saris, Sharmila’s fitted tunics and Madhubala’s stylish blouses to interpret them with a fashion forward sensibility,” added Parineeti, the design head.
 
Pragmatically, inspiration is defined as a brilliant or timely idea. This spring Made in Cinema aims at accentuating this creatively satisfying spirit of the Indian Diva. Essaying the romance of reels and threads, this collection is an evidence of the virtuosos’ work of painstaking craft. Cutting edge silhouette coupled with exquisite embroidery essays the saga of the cinematic grandeur of the diva. 
 
The carefully created silhouettes are wearable anywhere in the world. Sporty jackets, shorts, jumpsuits, short and long dress, cocktail pieces, palazzos, long and soft hand loom coats, buzzy blouses, crop tops in colors from the spring palette treated to fit the modern day woman’s closet, hand painted sarees and dresses with delicate thread treatment  define the finesse of this collection.
 

Diva'ni


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search