Home / Knowledge / News / Fashion / Diva'ni S/S 14 line rekindles grandeur of retro cinema
Diva'ni S/S 14 line rekindles grandeur of retro cinema
25
Apr '14
Diva’ni, India’s first cinema inspired fashion brand, rekindled the magic and grandeur of the silver screen of the 60s, by unveiling MADE IN CINEMA, an Indian fusion collection for Spring Summer -2014. 
 
Combining western form and fit with Indian textural grandeur, the collection adds a fusion appeal to this hand craft label.  A label born of the joint ideology of KBSH Pvt. Ltd. and Yash Raj Studios, Div’ani re-creates celluloid fashion for real life divas. Each piece crafted by hand and made to magical perfection. 
 
Dina’ni’s Spring-Summer ’14 line got launched over a panel discussion on ‘Does fashion inspire cinema or vice versa’. Held at the Diva’ni flagship store located in South Delhi, the discussion was chaired by Sharmila Tagore Pataudi who was in conversation with NDTV anchor Puja Talwar, Sanya Dhir, Brand Head, Diva’ni, Pratap Sutan, brand expert and Varun Ravindranath Rana, Fashion Features Director, Harper’s Bazaar India 
 
“Indian Cinema has to its credit many an iconic fashion moments. Each one, like the proverbial high tide, have swept real life divas off their feet. And it is the magic of these cameos that our brand tries to recreate. For the spring-summer of 2014, Diva’ni treads back to the fashionable 60s and 70s when heroines so skillfully combined western silhouettes with Indian hand craft techniques,” said Sana Dhir, Brand Head Diva’ni. 
 
“Manchester floral hand painted on flowing chiffons, cigarette pants in crisp silks and tailored jackets with embroidery detailing were the flavor of that era. The label gets inspired by Sadhana’s hand painted saris, Sharmila’s fitted tunics and Madhubala’s stylish blouses to interpret them with a fashion forward sensibility,” added Parineeti, the design head.
 
Pragmatically, inspiration is defined as a brilliant or timely idea. This spring Made in Cinema aims at accentuating this creatively satisfying spirit of the Indian Diva. Essaying the romance of reels and threads, this collection is an evidence of the virtuosos’ work of painstaking craft. Cutting edge silhouette coupled with exquisite embroidery essays the saga of the cinematic grandeur of the diva. 
 
The carefully created silhouettes are wearable anywhere in the world. Sporty jackets, shorts, jumpsuits, short and long dress, cocktail pieces, palazzos, long and soft hand loom coats, buzzy blouses, crop tops in colors from the spring palette treated to fit the modern day woman’s closet, hand painted sarees and dresses with delicate thread treatment  define the finesse of this collection.
 

Diva'ni


Interviews View All

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Headhonchos, Textiles & allied industry

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Marcello Galvanin,

Marcello Galvanin

Galvanin has more than 50 years of experience in the production of textile ...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Fiorella Cattelan,

Fiorella Cattelan

With flexibility and versatility, Dettin strives to meet the specific...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search