The upcoming CPM – Collection Première Moscow from 3 to 6 September 2014 is on an expansion course again. Roughly 19,500 trade visitors will meet at the largest fashion trade fair in Eastern Europe and examine more than 1,800 collections for the 2015 Spring/Summer season on more than 60,800 square metres. The trade fair meets the demands of the rapidly changing Russian clothing market by continuously implementing innovations.
Project Director Christian Kasch is delighted. "We are recording a level of registrations that has never been as high and as fast as it is for the upcoming event," he exclaims, "and that in spite of the disappointing rubel performance and the Crimea crisis. The exhibitors here trust us and are taking advantage of CPM more than ever as a communication platform."
A new hall layout as well as an increase in exhibition area for CPM kids is evidence of this trend. The Catwalk area is also finding a new home in the generously proportioned hall 3. Two additional halls will house international exhibitors, and the Fashion&Denim+ segment has a brand new home in the foyer.
Thus the offerings are further expanded. In the CPM Styles area there will be a daily collections presentation for the first time, and the Russian PROfashion magazine is setting up a lounge here. Under the motto "Datscha Times", models will present lingerie and swimwear by exhibitors from the CPM Body&Beach segment in a setting modelled after a Russian weekend house.
Last but not least, the agenda items that have already been scheduled for the supporting programme– such as the 10-year anniversary of the Russian Lingerie magazine, the BloggerTalk, an extensive seminar programme and more than 45 fashion shows guarantee that each and every trade fair visitor will be capaciously informed and entertained.
"We are getting a lot of exhibition space reservations for the trade fair from Russian and Polish manufacturers. With our continous improvements in service, our know-how and our cooperations with international partners, we are constantly facing the challenge of breaking new ground with CPM in regards to information processing, as well as providing a modified exhibitor portfolio for the retail sector," states Philipp Kronen. He continues, "After every event, we review the strategic orientation of the trade fair to ensure that it remains an industry event extraordinaire."
The next CPM - Collection Première Moscow takes place from Wednesday, 3 September to Saturday, 6 September 2014 at the Expocentre Fairgrounds in Moscow. The registration deadline for international collections is 30 May 2014.