India : AND indulges in fashion rhapsody with 'Blue Jay' line

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AND indulges in fashion rhapsody with 'Blue Jay' line

06
May '14

Blue and white palettes with delicate prints are getting the cool girl’s seal of approval. The season’s most covetable & prominent hue is here to take over the wardrobes! Indulge in this fashion rhapsody with AND’s Blue Jay collection inspired by the Blue Jay Bird. This collection is effortlessly cool, fun & vibrant and is dominated by blues and whites, injecting a little print allure.

Step into sunshine in subtle print mixing combos to add a little graceful fun to your summer wardrobe. AND’s Blue Jay collection boasts of weekend brunch-wear to elegant evening fashionable styles like tunics, long maxi dresses, skirts, crop tops, and halter tops.

Work little prints into the summer attire in a fresh and unexpected way with AND’s Blue Jay collection. It turns a plain dress, top or jacket into something startlingly original.

AND offers some great style tips to embrace this trend:

-Try a short dress with a printed jacket for some pop or pair a long maxi with a scarf or hat for a stylish daytime ensemble.

-A strapless maxi dress is a vacation must-have. Wear it as a cover up over the swim suit during the day, and then toss on a crop top for evenings. Pair the top with a floor-length skirt. Sleek sandals ensure the combination feels young and chic.

Blue and white are staple classics, rock this trend with AND’s Blue Jay collection this season!

About AND

Launched in 1999, AND was established as the first Indian high fashion western wear brand for women and today is one of India’s most preferred high fashion brands in the western wear category. The brand offers comfortable yet stylish clothes for today’s fashion conscious women and men. AND woman is stylish and confident, speaks her mind and wears her attitude on her sleeve. She represents the new age multi-tasking woman who seeks versatility in her everyday fashion choices. Presently, AND is retailed through over 250 points of sale, which include 46 exclusive stores and over 200 other established multibrand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons & Pantaloon.

AND

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