Designer Tarun Tahiliani debuts global ecommerce portal

07 May '14

3 min read

Ecommerce, an innovation that has taken the world by storm in terms of its reach and comfort is one of the fastest growing industries globally and in India. Tarun Tahiliani Design Studio recognizes this growing demand to shop online, at the convenience of home for both the local and global customer and extends its reach to consumers worldwide with the launch of its global e commerce site.

The world class, ecommerce website has been built on state-of-the-art infrastructure by our valued ecommerce partner Exclusively.in and is compatible with all devices. The Tarun Tahiliani Design Studio divides it’s offering into different categories like Ready-to-wear, Occasion wear and Couture.

While a customer will have online accessibility to the latest SS14 ready-to-wear and occasion wear for both men and women; the bridal and couture collection will have a select showcase and the customers can engage in a dialogue and request for an appointment directly through the website.

The newly launched online store will provide shoppers a full experience to know the brand, view all products, zoom into collections and purchase from all over the world with a promise of swift deliveries within 2 weeks both in India and internationally, depending on country of shipping and easy payment gateways.

Today a new paradigm of digital consumerism is being witnessed. People are enthused and excited to get on to this digital bandwagon. They are connected, they are informed and they can’t get enough of it. “I am excited to have now opened our collection to a global audience. The Internet is the affluent shopper’s constant companion and we felt the need to be there without compromising on our product quality.

"We have been working on economies of scale for our ready to wear and occasion wear, finally we are ready to fulfill the demand and supply chain and introduce our e commerce avatar taruntahiliani.com; shortly you will even see a capsule collection which will be for sale online only”, said Tarun Tahiliani

Ecommerce magnifies the reach of the brand and provides easy accessibility to a much wider and newer audience, extending to a global audience and locally to tier II and tier III cities as well, which may otherwise not have had easy access to stores. Many of the loyal patrons, who are located in different parts of the world and are well acquainted with the brand, can now just order online and not wait for their India visit.

The Tarun Tahiliani Design Studio and the online e commerce custodian- Exclusively.in has taken all necessary steps to maintain security and make the online shopping experience world class, safe and hassle free for its valued customers.

Tarun Tahiliani

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