Vicunha shows new range at Denims & Jeans

07 May '14

4 min read

TRANSFORMING DENIM

New -TRANSFORMING DENIM “turns” blue denim into a real piece of art, which is mixed up with thrilling bright colours. The shades of colour depend on the grade of chemical treatment, for instance, by the use of permanganate spray during the washing process. The creative diversity due to the various colour shadings – from soft to vivid – allows a wide range of options for the production of unique, exclusive pieces.

ECO-D

ECO D, the authentic coloured jeans line made of warp dyed yarn is a class of its own: the fabric consists of 100% recycled polyester obtained from recycled PET bottles and 100% BCI (Better Cotton Initiative) cotton. That means that for every meter of ECO D there are three less plastic bottles on the planet! Even for the dyeing process the normal water consumption could be reduced by approximately 80%. Afterwards, 70% of the remaining small amount of water can be reused. Thus, denim giant VICUNHA is pioneering production in South America using BCI cotton in its collections since the end of 2011.

PRINTED DENIM

A product group that amplifies substantially the appeal of denim: with animal print, polka dots, baroque or tropical patterns! Whether a printed front side for a stylistic expression, or a printed back side for the precise use of details, PRINTED DENIM is one of the highlights.

METALLIC GLAM

Glamour stays! Shine and glitter effects created through micro-particles applied on the fabric surface ensure exciting metallic looks. In addition to the characteristic black and silver, this season Metallic also strikes with strong colours such as royal blue and grass green. About 100 washes are a guarantee for the high resistance and durability of the product.

FLATS

Flats offer product lines adapted to the individual denim collection. In this case, as with denim, super power stretch qualities and up to 52% elasticity are also required. These are tuned up with coatings to become highlight qualities such as Metallic Glam or CARBOlumen Vintage Leather.

VICUNHA

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