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Sakhi Fashions takes up green initiative for Earth Day
May '14
For those who missed out doing something green on Earth Day on April 22nd, or those who want to support a green cause, Sakhi Fashions gives the perfect reason to shop. Sakhi has announced a green initiative whereby whenever customers purchase anything from one of the Sakhi stores, a percentage of the sale proceeds with go towards planting saplings. Sakhi has tied up with ‘Grow-Trees’ organization for this initiative.
Sakhi’s in store collection is an effortless embodiment of elegance, featuring a variety of exclusive designs served on an extensive platter of creations. Sakhi’s mother-daughter duo, Chandra and Neeta, find inspiration for many of their designs from nature. Among the items in the collections that are nature-inspired are gorgeous saris featuring floral cutwork embroidery, Kalamkari peacock motifs, woven zari leaves or paisley block prints.
Nature plays an important role in our lives, and both traditional and modern design often replicates elements from it. The Sakhi collection incorporates nature-inspired designs to suit the style of the modern Indian woman, who plays numerous roles and yet is rooted to her own identity. The designs are created with the intention of making the saree stay relevant for years to come, and enabling the modern day women to embrace it and wear it with ease, whether she is at a business meeting or planning the menu for the week at home.
“At Sakhi, we work towards preserving ancient Indian crafts, many of which use natural and environmental friendly techniques, besides having a strong identity of nature in its motifs and designs,” said Designer Chandra. “This inspired us to do our bit for draping the world green, and there’s no better time than Earth Day for doing this.”
Customer can contribute to this green initiative by walking into any of the Sakhi Stores at Indiranagar, Jayanagar or Sadashiv Nagar at Bangalore or at the Banjara Hills store, Hyderabad and purchasing the designer ethnic wear or accessories so that they can help make the world a greener place. The Earth Day celebration at Sakhi stores will continue until 30th April 2014.

Sakhi Fashions

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