In order to strengthen the brand and prepare for further expansion, Becksöndergaard has hired two new employees with a long list of accomplishments for respected brands with successful international profiles.
Jette Romvig has been appointed Design Manager as of June 1, 2014. Jette has successfully held positions and gained broad design experience as Design Manager for, among others, InWear (IC Companys). Her career path led her to the highend retailer Magasin, where she was Creative Manager, and most recently to By Malene Birger as Senior Designer focusing on accessories.
Pernille Skriver will fill the newly created Brand Manager position on the same date. For 12 years, Pernille was Design Manager for Part Two (IC Companys), where she led a creatively and financially successful brand turnaround. Most recently, she has brought her aesthetic and conceptual skills to a variety of Danish fashion houses as Brand & Concept Development Consultant.
“We are thrilled to have Jette and Pernille on board!” says Becksöndergaard CEO Lars Andresen. “We know that Pernille, with her great taste and experience, will keep the concept and design DNA of Becksöndergaard up-to-date and fresh. In addition, Jette, with her creative flair, will take the collection to a new level, expand the portfolio and create new exciting accessories. Together, with the rest of our organization, they will continue to expand our international sales and increase our brand awareness.”
Becksöndergaard was founded in 2003 by Lis Beck and Anna Søndergaard. In 2013, the company entered a strategic partnership with the Swedish equity fund Valedo. Today, Becksöndergaard is sold in more than 15 countries worldwide.