'Made in Cinema' by Diva'ni essays reels & threads romance

14 May '14

2 min read

India’s first cinema inspired fashion brand, rekindles the magic and grandeur of the silver screen of the 60s, by unveiling MADE IN CINEMA, an Indian fusion collection for Spring Summer -2014.

Combining western form and fit with Indian textural grandeur, the collection adds a fusion appeal to this hand craft label. A label born of the joint ideology of KBSH Pvt. Ltd. and Yash Raj Studios, Div’ani re-creates celluloid fashion for real life divas. Each piece crafted by hand and made to magical perfection.

Pragmatically, inspiration is defined as a brilliant or timely idea. This spring, Made in Cinema aims at accentuating this creatively satisfying spirit of the Indian Diva. Essaying the romance of reels and threads, this collection is an evidence of the virtuoso's’ work of painstaking craft. Cutting edge silhouette coupled with exquisite embroidery essays the saga of the cinematic grandeur of the diva.

The carefully created silhouettes are wearable anywhere in the world. Sporty jackets, shorts, jumpsuits, short and long dress, cocktail pieces, palazzos, long and soft hand loom coats, buzzy blouses, crop tops in colors from the spring palette treated to fit the modern day woman’s closet , hand painted sarees and dresses with delicate thread treatment define the finesse of this collection.

About Divani:

Diva'ni is India’s first cinema-inspired ethnic wear label, brought to you by KBSH Private Limited and Yash Raj Films. Diva'ni draws its inspiration from late Shri Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel. His memorable costumes have catapulted many a heroine to diva, and enamored a generation of cinema lovers.

DIVA'NI

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