Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Relevant debuts social network portal for fashion addicts
Relevant debuts social network portal for fashion addicts
May '14
Relevant E-solutions, announced the launch of, India’s first fashion-focused social network, creating the ultimate destination for women to discover trending fashion from other fashion-lovers and play with shoppable products from across the web.
Co-Founder Avinash Saxena expresses his vision for, “We have put together a giant online playroom with over 1 Lakh fashion products, and are creating a hang-out for fashion addicts around it. Today, there is no single place for a woman to find what’s available, what’s trending, what her friends are shopping, and what will best suit her taste. Roposo is all of that, and more. We help fashion-lovers discover the fashionista in them, give them freedom to play with products any way they like, and share their love of all things fashionable with their friends.”
So far, has tied-up with over 100 web-stores to showcase the largest variety of trendy clothes, shoes, accessories, bags, jewellery and lingerie. It aim is to cover the entire universe of fashion by rapidly tying-up with more stores, and eventually crowd-sourcing fashion products. has a number of unique features that make discovering fashion highly intuitive. The Roposo Color Palette assists users in picking trends by looking at the colour and visually responding to them (rather than searching for the word ‘lilac’). Users can explore fashion by mood (‘sexy’) or by taste (‘simple’) or even by trend (‘with spikes’). Even without having to spell what she wants, a user can discover fashion by browsing through curated collections (called ‘lists’) made by other users. Lists can be very creative, for example, one named “OrgAnic Gaps” by Kanistha Saha Choudhury.
Co-Founder Kaushal Shubhank, said, “We specialise in understanding what makes playing with fashion so enjoyable for women and it is this experience we elevate using technology. Every single feature on the front-end is designed to make Roposo fun and social. So far, Roposo was in beta and had an amazing response from users and bloggers – women were creating fresh lists every 10 mins! the website is officially open to all. So women, beware - Roposo is going to become a dangerously addictive time-sink for you!”
The freedom to create dream wardrobes and get instant feedback from the friends and other users makes Roposo a fun place to hangout and have a conversation around fashion everyday.
Co-Founder Mayank Bhangadia added, “The reason we decided to create a social network for fashion was because we were looking to solve a complicated problem using technology and data. Nobody has dared to claim that they understand how a woman’s mind works when it comesto fashion, but this is what us 3 ‘fashion geeks’ are determined to do.”


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search