With the FIFA 2014 World Cup fever hitting India, Fashionara.com, one of India’s leading online fashion e-tailers is bringing to town a wide selection of men and women merchandise in team colors for all soccer enthusiasts.
The collection includes t-shirts for men, boxers, track pants, shorts, football and caps amongst other items. The stylish official merchandise offers a chance to fans to show their affiliations openly while making a fashion statement at the same time.
Speaking about the FIFA merchandise online store, Arun Sirdeshmukh, Co-founder and CEO, Fashionara, said, “Football is big among the Indian youth and there is huge fan following for the World Cup.
"The FIFA merchandise will engage the vast football audience at a time when the world will be glued to the soccer World Cup. These are also really high quality apparel and accessories and hence will appeal to the sartorial sensibilities of the fans. We are already seeing the team jerseys flying off the shelves!”
Fashionara also has an exclusive Cheat Sheet dedicated to FIFA 2014 – ‘The Fathers of FIFA’ where customers can mimic the styles of their favorite players like Ronaldo Cristiano, Messi Lionel, Silva Thiago, Iniesta Andres and many others. All team jerseys including those of favorites like Spain, Argentina, Brazil, Italy and Germany are available for shopping online at Fashionara with a guaranteed shipping date to all locations in India. Services like guaranteed overnight delivery are also being offered.
The company is also running two contests in social media around the FIFA craze. The first is a daily contest, ‘Predict to WIN’, where one can predict the winner everyday and can win a shopping voucher for FIFA Brand merchandise. The second is ‘Shopping List Contest’. Here one has to choose a product (from the contest link provided) that one feels matches best with a player’s personal style. The best match will win bags and t-shirts. This contest is open only for the last four play offs.
Fashionara.com entered in the Fashion & Lifestyle segment in May 2012 by former CEO, Reliance Trends, Arun Sirdeshmukh and global e-commerce expert, Darpan Munjal. Fashionara.com is an e-fashion mall that offers premium merchandise in the space of fashion and lifestyle.