Binky Felstead stars in Bluebella A/W'14 campaign

19 Jun '14

2 min read

The British luxury lingerie brand Bluebella has signed on the young ‘Made in Chelsea’ television series star Binky Felstead as its new face.

The innerwear specialist has shot a series of campaigns featuring the 23-year-old brunette in some ultra luxe pieces from the label’s forthcoming collections.

The advertorial images showcase the doe-eyed beauty in a red satin open cup bra and brief combo (dubbed as Tatiana) with a huge bow in front.

The svelte actress has also modeled in a full-sleeved open back black lace dress (named Entice) and a strappy bondage-inspired two piece (entitled Caterina) with suspenders from the brand’s Autumn/Winter 2014 Collection.

Binky expressed joy about her first Bluebella campaign by saying “Bluebella design gorgeous designer lingerie at High Street prices. It means you can look absolutely stunning without maxing your Amex. What’s not to like!” She adds that the beauty of Bluebella is that you can wear it every day.

“Binky is incredibly likable, fun and down to earth as well as being gorgeous. Bluebella is all about making women feel amazing and Binky is a real girl’s girl.” Bluebella founder Emily Bendell said in a statement.

The UK-based innerwear giant BlueBella, which is sold at Selfridges, Figleaves, and ASOS, specializes in a variety of lingerie (ranging from sizes 6 to 26), nightwear and other accessories.

Fibre2fashion News Desk - India

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