Etailer Stylista launches collection on Myntra & Flipkart

23 Jun '14

3 min read

Speaking on the collaboration, Mukesh Bansal, CEO – Myntra.com & Head of Fashion – Flipkart.com says, “Myntra has constantly endeavored to make the best and the most elite fashion brands available to shoppers in every part of the country. We are extremely pleased to announce our association with Stylista, as it establishes Myntra.com as a coveted platform for designer labels to showcase their collections and reach out to all fashion aficionados across the country.” He further adds, “This will be a mutually beneficial association, as it will provide Stylista access to the expansive consumer base of both Myntra and Flipkart.”

Adds Rishi Khiani, MD – Ant Farm & Stylista.com, “We have always believed in forging strong strategic partnerships – whether it’s our designer collaborations or our manufacturing units. It has helped us build brand Stylista faster than anyone has built a fashion brand in the country before. In Myntra and Flipkart, we see a partner that has a very complimentary long-term vision; this alliance gives us tremendous reach and we are very bullish on the road ahead.”

This is the first initiative in the country to truly democratise fashion and rely on homegrown talent to create a homogeneous brand. Stylista.com is a vertically integrated company, which manufactures all collections in-house and retails them online only, thereby cutting out the middleman and the mark-ups to achieve disruptive pricing.

Stylista.com

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