Material Girl, the popular American fashion brand, owned by popular singer-songwriter Madonna and her daughter Lourdes, has roped in American actress, singer and dancer Zendaya Coleman to front its fall campaign.
Slated to be released in August, 2014 issues of fashion and lifestyle publications as well as online, the advertisement titled Boardwalk Babe features the 17-year-old in a variety of trendy attires and accessories from the label’s new collection.
Shot at Brooklyn’s Coney Island Boardwalk, the advertorial showcases the star from Disney Channel’s sitcom ‘Shake It Up’ posing in an animal print v-neck zipper detailed blouse and black denim ensemble.
The advertisement images also show the Platinum-status singer in a flirty black and white floral print frock, and a black and blue midriff baring crop top and skirt combo.
The California-born actress expresses her joy over being selected as the new face of Material Girl through her official blog- “So excited to announce that I am the new Material Girl!! I can’t believe that Madonna and Lola chose me!! (wait, that means they know who I am!!).”
By becoming the face of the young fast fashion brand, Coleman follows in the footsteps of previous models like Rita Ora, Taylor Momsen and Georgia May Jagger.
Presently, the Material Girl brand is only available at select Macy’s outlets in the US, and The Bay in Canada, Australia and Europe.
Fibre2fashion News Desk - India