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Prada opens refurbished & extended store in Munich
Jul '14
Prada opens its refurbished and extended Residenzstrasse store in Munich, Germany, with an all-new architecture and image.
The new concept, designed by architect Roberto Baciocchi, resulted from the evolution of various themes that Prada has recently explored reinterpreting the brand's signature architecture in tune with the history of the building.
The 950 square-metre space extends over three floors, connected by a crystal lift, and offers women's and men's ready-to-wear, leather goods, accessories and footwear collections.
The new double entrance set in the middle of the façade, enhances the cadence of the window displays, visually connecting the store to the city.
The ground floor is characterised by an impressive black Marquina marble staircase - the focal point of this floor - all wrapped in a crystal and steel backdrop that also serves as a display. Two dedicated areas spread out on each side, one for leather goods and the other for women's footwear. The first one features polished steel display cases with black marble drawers, coloured display counters and green velvet ottomans. The ‘classic’ Prada display niches, round steel and crystal tables and plush green velvet sofas are the hallmarks of the footwear area.
The first floor, dedicated to the men's collections, is characterised by ebony walls and floor. A sequence of black Marquina marble portals separates each area, the rhythm of which is set by the black steel-framed windows. The bright colours of the saffiano-leather display elements define the counters, reappearing in fine ostrich leather in the seats and sofas. The last room is reserved for the Made to Measure service.
The second floor is dedicated to women's collections where a series of black marble portals delineate each environment. The intimate feel created by the green-fabric clad walls and soft Clover Leaf sofas - designed by Verner Panton and reproduced exclusively for Prada - contrasts with the geometrical display units, tables and perspex skylights.
The last room, overlooking Max Joseph Platz, is dedicated to welcome Prada's most special guests.


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