Korean fashion labels sign €1.65mn deals at Pitti Uomo

07 Jul '14

1 min read

Korean fashion labels participating in the 86th Pitti Immagine Uomo held in Florence, Italy from June 17-20 this year signed deals valued at €1.65 million (approx. US$ 2.25 million), South Korean Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency said, reports The Korea Bizwire.

Both the Ministry and the Agency had lent support to the Korean fashion brands for participating in Pitti Uomo, which is considered one of the world’s most important fairs for men’s apparel and clothing accessory collections.

At a special booth named “Concept Korea at Pitti Uomo”, seven Korean designers—Koh Tae-yong, Choi Jin-woo, Jang Hyung-chul, Lee Joo-young, Han Hyun-min, Hong Seung-wan, and Sub Byung-moon—showcased their creations.

The booth was visited by representatives of French brands like Who’s Next and Tranoi, who invited Korean designers to participate in fashion shows in their country.

Further, fashion designer Koh Tae-yong was offered a partnership deal by Italian brand Fessura.

Launched in 1972, Pitti Uomo is held twice a year in January and June. The latest edition of the event witnessed participation of 1,100 brands and was visited by over 16,000 fashion professionals from various countries.

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