Home / Knowledge / News / Fashion / Yamamay taps Camille Lacourt for Jaked's men's line
Yamamay taps Camille Lacourt for Jaked's men's line
Jul '14
Yamamay Men’s Collection is represented by a new testimonial: Camille Lacourt. French swimmer, and world backstroke champion.
Camille is not only known for his competitive character, in fact his physical handsomeness and deep eyes are hard to be forgotten.
Indeed, these amazing features make him the perfect testimonial: on one hand his seriousness and dedication represent the definition of an athlete; on the other side the title of “sexiest” man at London’s Olympic games is a remarkable appellation.
Camille is the protagonist of the last Basic Collection with some beautiful black and white pictures for different continuative items from Yamamay itself. The Minimal and Millennium collections are now a must for the modern man. Alongside these lines, we find the new Fresh Collection: such pieces are realized with an innovative fabric, which is highly transpiring. Because of this characteristic, the collection is perfect for both sport and free time.
Camille is not only an underwear testimonial; in fact he is also the face of Pianoforte’s parallel brand Jaked. The firm is indeed specialized in the production and distribution of products devoted to the swimming world. Because of that, the French swimmer has chosen Jaked as his technical sponsor for the next Olympic Games.
The J-Katana model is the current competition swimsuit worn by Lacourt at every swimming event; this swimwear is fully heat-taped, and its technology is completely “Made in Italy”. Engineered in bi-elastic textile fiber and with a unique “AcquasuAcqua” treatment, the swimsuit almost completely reduces water’s friction. Whereas, with the name Podium, the Italian company has also dedicated to Lacourt a new “fashion” collection focused on swimsuits exclusively made for the beach.
With both its athletic and swimming collections, JAKED will be by the French athlete’s side for the next two years; the partnership will continue through Rio 2016’s Olympic games.


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search