Home / Knowledge / News / Fashion / Yamamay taps Camille Lacourt for Jaked's men's line
Yamamay taps Camille Lacourt for Jaked's men's line
09
Jul '14
Yamamay Men’s Collection is represented by a new testimonial: Camille Lacourt. French swimmer, and world backstroke champion.
 
Camille is not only known for his competitive character, in fact his physical handsomeness and deep eyes are hard to be forgotten.
 
Indeed, these amazing features make him the perfect testimonial: on one hand his seriousness and dedication represent the definition of an athlete; on the other side the title of “sexiest” man at London’s Olympic games is a remarkable appellation.
 
Camille is the protagonist of the last Basic Collection with some beautiful black and white pictures for different continuative items from Yamamay itself. The Minimal and Millennium collections are now a must for the modern man. Alongside these lines, we find the new Fresh Collection: such pieces are realized with an innovative fabric, which is highly transpiring. Because of this characteristic, the collection is perfect for both sport and free time.
 
Camille is not only an underwear testimonial; in fact he is also the face of Pianoforte’s parallel brand Jaked. The firm is indeed specialized in the production and distribution of products devoted to the swimming world. Because of that, the French swimmer has chosen Jaked as his technical sponsor for the next Olympic Games.
 
The J-Katana model is the current competition swimsuit worn by Lacourt at every swimming event; this swimwear is fully heat-taped, and its technology is completely “Made in Italy”. Engineered in bi-elastic textile fiber and with a unique “AcquasuAcqua” treatment, the swimsuit almost completely reduces water’s friction. Whereas, with the name Podium, the Italian company has also dedicated to Lacourt a new “fashion” collection focused on swimsuits exclusively made for the beach.
 
With both its athletic and swimming collections, JAKED will be by the French athlete’s side for the next two years; the partnership will continue through Rio 2016’s Olympic games.
 

Yamamay


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search