Home / Knowledge / News / Fashion / Yamamay taps Camille Lacourt for Jaked's men's line
Yamamay taps Camille Lacourt for Jaked's men's line
Jul '14
Yamamay Men’s Collection is represented by a new testimonial: Camille Lacourt. French swimmer, and world backstroke champion.
Camille is not only known for his competitive character, in fact his physical handsomeness and deep eyes are hard to be forgotten.
Indeed, these amazing features make him the perfect testimonial: on one hand his seriousness and dedication represent the definition of an athlete; on the other side the title of “sexiest” man at London’s Olympic games is a remarkable appellation.
Camille is the protagonist of the last Basic Collection with some beautiful black and white pictures for different continuative items from Yamamay itself. The Minimal and Millennium collections are now a must for the modern man. Alongside these lines, we find the new Fresh Collection: such pieces are realized with an innovative fabric, which is highly transpiring. Because of this characteristic, the collection is perfect for both sport and free time.
Camille is not only an underwear testimonial; in fact he is also the face of Pianoforte’s parallel brand Jaked. The firm is indeed specialized in the production and distribution of products devoted to the swimming world. Because of that, the French swimmer has chosen Jaked as his technical sponsor for the next Olympic Games.
The J-Katana model is the current competition swimsuit worn by Lacourt at every swimming event; this swimwear is fully heat-taped, and its technology is completely “Made in Italy”. Engineered in bi-elastic textile fiber and with a unique “AcquasuAcqua” treatment, the swimsuit almost completely reduces water’s friction. Whereas, with the name Podium, the Italian company has also dedicated to Lacourt a new “fashion” collection focused on swimsuits exclusively made for the beach.
With both its athletic and swimming collections, JAKED will be by the French athlete’s side for the next two years; the partnership will continue through Rio 2016’s Olympic games.


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