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India Online Fashion Week nears Grand Finale
14
Jul '14
Online fashion revolution which commenced in May, 2014 by Jabong.com, India’s leading online fashion store, and Talenthouse India, SEA’s largest crowd sourcing company, is now nearing the grand finale.

”India Online Fashion Week”(IOFW) which will witness climax on July 30, 2014 announced its panel of venerated jury who will not only groom the shortlisted participants but will also decide who will take the bounty home on the ‘D-day’. The mentoring panel includes some notable names from the fashion industry like super-model Carol Gracias and famous hair and makeup artist Samantha Kochhar.

Bollywood’s ‘girl-next-door’ actress Yami Gautam who is the key celebrity mentor will act as a patron  to the lucky few who have got the opportunity to strut the ramp. They will undergo rigorous training sessions and will be provided with personalized grooming tips from the reputed jury.

Commenting on the developments taking place in India Online Fashion Week, Praveen Sinha, Founder and Managing Director, Jabong.com says, “We are proud to announce the well celebrated jury panel that we have brought together for India Online Fashion Week and are confident that under their guidance the participants will receive the best possible mentoring.

“We have got on-board some of the most distinguished names of the fashion industry who will convert this next-gen talent into gold. The whole process of pooling in adept candidates from different verticals was challenging and our entire team went through an elaborate process to select the best lot for the IOFW event. Our only aim through such an initiative is to give the fashion industry its rightful heir who will take Indian fashion to a greater platform and create a niche for themselves on the runway”.

IOFW started with a simple thought, providing a world class career defining opportunity to the budding artists who can bring about the next fashion revolution in the industry. The curtain raiser for this much awaited event will be on July25, 2014. The show will conclude on July 30, 2014, with participation from the who’s who of the Indian Fashion fraternity as the spectators of the Grand Finale.

The event which is touted to be World’s first Online Shop-able Fashion Week will reach millions of audience through www.iofw.com. The event received an overwhelming response as soon as it went on floors and entertained thousands of entries under all categories. Surprisingly, apart from metros like Delhi and Mumbai, tier 2 and tier 3  cities also showed an inclination towards the India Online Fashion Week as entries poured in from Aurangabad, Bikaner, Dehradun, Dhanbad, Guwahati, Lucknow, Meerut and Nasik to name a few. 

The reputed jury has shortlisted 5 winners each under the hair, makeup and photographer category while 20 winners have been selected under the models category and 15 victors under the designers section. In addition, all the winners would receive a goody bag which will have merchandise from Revlon, Philips, and Ziveg. That’s not all; the winners will also get a potential opportunity to work with Jabong.com.

Jabong


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